David Heacock, Founder and CEO, Filterbuy
- David is the Founder and CEO of Filterbuy which is the leading direct-to-consumer indoor air quality company.
- Before founding Filterbuy he used to be a Vice President at Goldman Sachs.
Podcast
Overview
In this episode of The Brand Called You, David Heacock, the Founder and CEO of Filterbuy, shares his journey of transforming a family machinery business into Filterbuy, a leading direct-to-consumer indoor air quality company. He discusses the importance of indoor air quality, particularly highlighted by COVID-19, and explains how his company differentiates itself by offering commercial-grade filters with next-day delivery. David shares entrepreneurial insights, emphasizing the importance of focus, persistence, and accountability, and provides advice on improving home air quality through technologies like UV lights and advanced filtration systems.
00:33- About David Heacock
- David is the Founder and CEO of Filterbuy which is the leading direct-to-consumer indoor air quality company.
- Before founding Filterbuy he used to be a Vice President at Goldman Sachs.
- David also documents his experiences and shares the lessons learned along the way on social media channels.
06:11- What in your view are some of the misconceptions consumers have about air filters and indoor air quality?
- Historically, people have viewed air filters as tools to protect HVAC systems rather than to filter the air, but COVID has shifted that perspective.
- Many competitors in the U.S. still sell low MERV-rated filters that protect systems but fail to effectively remove particles from the air.
- A lingering misconception is that high MERV-rated filters, like MERV 13, block airflow and strain HVAC systems, but modern MERV 13 media has advanced significantly, ensuring effective filtration without causing such issues.
19:02- What are three lessons you would want our viewers and listeners to take away from your journey and your successes?
- My biggest successes have come from staying focused, while my biggest mistakes have stemmed from losing focus.
- We tend to overestimate what we can achieve in a year and underestimate what we can accomplish in a decade; patience and commitment to the long-term journey are crucial.
- Recognizing our weaknesses, being self-aware, and setting up systems or accountability partners to address them are vital for personal and professional growth
RESOURCES:
Learn more about David Heacock: LinkedIn
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Profile
- David is the Founder and CEO of Filterbuy which is the leading direct-to-consumer indoor air quality company.
- Before founding Filterbuy he used to be a Vice President at Goldman Sachs.
- David also documents his experiences and shares the lessons learned along the way on social media channels.
