Cindy Skalicky, Founder, On Point Communications, LLC
- Cindy Skalicky is the founder of On Point Communications LLC, a communications consulting firm.
- She is a professional speaker and author, and her forthcoming book is titled “Red Light, Green Light: How to Master Your Message in Innovation and Business.”
Podcast
Overview
In this episode of The Brand Called You, Cindy Skalicky, founder of On Point Communications, discussed her unexpected journey from rhetorical theory studies to founding her communications firm. She highlighted the importance of executive communication skills, often neglected in corporate training, and identified three key areas: confidence, non-verbal communication, and storytelling. Cindy emphasized the power of storytelling, noting it is 22 times more effective than data. She also explained Aristotle’s persuasive theory, balancing ethos, pathos, and logos. Cindy’s forthcoming book, “Red Light, Green Light,” focuses on mastering messaging in innovation and business, aiming to help leaders transition their audience from skepticism to action.
00:35- About Cindy Skalicky
- Cindy Skalicky is the founder of On Point Communications LLC, a communications consulting firm.
- She is a professional speaker and author, and her forthcoming book is titled “Red Light, Green Light: How to Master Your Message in Innovation and Business.”
- She has experience training Fortune 500 leaders in science and technology.
10:34- How can storytelling be used in times of change or crisis, especially to foster trust and cohesion?
- The story engages the audience emotionally and calms them during uncertainty.
- Storytelling allows the audience to envision the future and participate in the change.
- Crafting a compelling storyline builds trust and connection among the audience.
23:23- Tell me about your book, and what was your hypothesis when you wrote this book?
- The book aims to help leaders, like myself, transition our audience from “risk” to “action.”
- My hypothesis behind writing this book was based on observing founders make assumptions about their audience’s knowledge.
- The book teaches a model that I’ve developed to help leaders craft messages that orient the audience and avoid the “I don’t get it” response.
RESOURCES:
Learn more about Cindy Skalicky: LinkedIn
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Profile
- Cindy Skalicky is the founder of On Point Communications LLC, a communications consulting firm.
- She is a professional speaker and author, and her forthcoming book is titled “Red Light, Green Light: How to Master Your Message in Innovation and Business.”
- She has experience training Fortune 500 leaders in science and technology.
