Monique Hayward, Chief Marketing Officer, Enactify.ai; Author
- Monique is the Chief Marketing Officer of enactify.ai.
- She was earlier with Microsoft Intel and Tektronix. She’s the author of two books titled Divas Doing Business and Get Your Hustle On.
Podcast
Overview
In this episode of The Brand Called You, Monique Hayward, a seasoned CMO and entrepreneur with experience at Microsoft, Intel, and now Enactify.AI, discusses how AI is transforming marketing, the challenges women entrepreneurs face, and the importance of personal branding. She also shares insights from her books, Get Your Hustle On and Divas Doing Business, offering advice on building a fulfilling career and navigating business landscapes.
00:43- About Monique Hayward
- Monique is the Chief Marketing Officer of enactify.ai.
- She was earlier with Microsoft Intel and Tektronix. She’s the author of two books titled Divas Doing Business and Get Your Hustle On.
03:43- What do you think are the biggest challenges marketers face in the technology business space today?
- Marketers must quickly understand and integrate AI to enhance engagement, build brand loyalty, and support sales efforts.
- It’s crucial to focus on differentiation, creating two-way relationships, and humanizing the brand to connect with audiences.
- Effective communication through inspirational, human-centered storytelling is key, especially in B2B marketing, where blending consumer and business strategies is becoming important.
21:26- What are some of the unique challenges women entrepreneurs face?
- Women entrepreneurs often start with fewer networks, less experience, and limited access to capital compared to their male counterparts.
- Women may face challenges being taken seriously by potential investors or banks, as they often encounter skepticism about their business ventures.
- Women may have to overcome significant disadvantages, such as limited insider knowledge and biases, when starting and growing their businesses.
RESOURCES:
Learn more about Monique Hayward: LinkedIn
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Profile
- Monique is the Chief Marketing Officer of enactify.ai.
- She was earlier with Microsoft Intel and Tektronix. She’s the author of two books titled Divas Doing Business and Get Your Hustle On.
