PR and Sustainability Insights with Chantal Cooke- TBCY

Chantal Cooke, Director of Panpathic Communications

Introduction by Ashutosh Garg
Chantal’s diverse background in journalism, PR, and marketing

Podcast

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Overview

Welcome back to another insightful episode of The Brand Called You (TBCY), where we bring you leadership lessons, knowledge, experience, and wisdom from accomplished individuals across the globe. In this episode, we have the pleasure of hosting Chantal Cooke, a respected professional in the realm of marketing from Wales, UK. Join us as we delve into her journey, expertise in PR and marketing, and her passion for sustainability.

[00:00:08] Who is Chantal Cooke?

Introduction by Ashutosh Garg
Chantal’s diverse background in journalism, PR, and marketing
Her role as Director of Panpathic Communications and Passion for the Planet

[00:01:07] What was Chantal’s journey from journalism to founding Panpathic Communications?

Starting in radio advertising and transitioning to journalism
Working with the BBC and producing her own shows
Launching the radio station, Passion for the Planet, with multiple licenses

[00:04:02] How has journalism influenced Chantal’s approach to PR and marketing?

Understanding the mindset and needs of journalists
Importance of delivering stories in a way that resonates with journalists
Distinguishing between storytelling and sharing valuable expertise

[00:06:38] What are the fundamental principles of successful PR today?

Content is still king, even in the digital age
Crafting engaging and audience-focused content
Adapting to new headline styles that align with digital platforms

[00:08:38] What are common mistakes in PR pitches?

Lack of clarity in communications and failure to identify the story
Importance of captivating journalists from the get-go

[00:10:08] How important is storytelling in PR?

Differentiating between storytelling and providing valuable content
Importance of being a great educator as opposed to just storytelling

[00:12:26] What are overlooked aspects of PR for businesses?

PR is more about building relationships than driving immediate sales
Focus on fostering trust and resonance with your audience

[00:14:37] What does ethical PR mean and how to maintain authenticity?

Ethical behavior in offering clarity, transparency, and delivery of results
Building authentic and honest messages that reflect true business values

[00:17:59] What are Chantal’s books about PR and marketing?

“PR Demystified” – A beginner’s guide for conducting PR independently
“The Authority Guide to Marketing Your Business Book” – Offering 52 tips for marketing a business book

[00:21:49] How did Chantal develop her passion for sustainability and food?

Lifelong interest in wildlife and conservation
Impact of farming on environmental sustainability
Advocating for reduced meat consumption and its environmental benefits

In this episode, Chantal Cooke shares her extensive experience and unique insights into the world of PR and marketing, while also emphasizing the critical importance of sustainability and ethical business practices. Whether you’re an entrepreneur or simply interested in how communications shape our world, this episode is packed with valuable takeaways.

RESOURCES:

Learn more about Chantal Cooke: Linkedin

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