Dave Behar, Founder & CEO, on Empowering Local Communities, Creators, and Brands
- Balancing ongoing athleticism with business dreams.
- Early experiences and challenges that fueled his entrepreneurship.
Podcast
Overview
In this episode, Ashutosh Garg sits down with Dave Behar—athlete, entrepreneur, and CEO of ION—to discuss blending sports, business, and cutting-edge media technology. Here’s a streamlined summary with key moments:
00:01:04 – What sparked Dave’s shift from athlete to entrepreneur?
- Balancing ongoing athleticism with business dreams.
- Early experiences and challenges that fueled his entrepreneurship.
00:02:14 – Key takeaways from early business ventures?
- Emphasis on planning, pivoting, and market disruption.
- The importance of hands-on experience and seizing niche opportunities.
00:03:33 – What makes ION unique as a media platform?
- 25,000+ hyper-local channels across North America.
- Bridging gaps left by traditional and digital media.
- Expansion into sports, health, and family content.
00:05:14 – How does ION use AI and data?
- Custom analytics platform for deep insights.
- Striking a balance between data-driven and journalistic content.
00:06:20 – What is “platformation” and how does it work?
- Streamlined content distribution for hyper-local audiences.
- Integrating administration, content population, and social strategy.
00:07:45 – How does ION stay hyper-local but on-brand?
- Uniform brand experience, tailored to each community’s character.
00:08:49 – Why is “I Interactive” at ION important?
- Moving beyond digital interactions to real-life community engagement.
00:10:06 – How do creators make money with ION?
- Brand partnerships, e-commerce, and advertising across platforms.
00:12:04 – Supporting underserved creators and communities:
- Guaranteed reach, personalized marketing, and brand-building.
RESOURCES:
Learn more about Dave Behar: LinkedIN
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Profile
- Balancing ongoing athleticism with business dreams.
- Early experiences and challenges that fueled his entrepreneurship.
