Season 07, Ashutosh Garg, Entrepreneur, Female, English, Marketing; Branding, USA

Vanessa Errecarte, Author & MBA Lecturer, on Redefining Personal Branding

Posted on by inknuts
16
May

Vanessa Errecarte, Author & MBA Lecturer, on Redefining Personal Branding

• The shift in how people relate to organizations and themselves over the past 15–20 years
• The importance of personal narratives in professional life

Podcast

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Overview

In this thought-provoking episode of TBCY, Vanessa Errecarte—author, educator, and marketing consultant—dives deep into the essential elements of personal branding and explains why “impact” must come before “image” in today’s professional world. Drawing from her personal journey, academic expertise, and new book, Valuable and Visible, Vanessa offers actionable strategies for professionals and organizations alike. 

01:10 – What defining moments shaped Vanessa Errecarte’s journey at the intersection of academia, consulting, and branding?

  • The shift in how people relate to organizations and themselves over the past 15–20 years
  • The importance of personal narratives in professional life
  • How a deeply personal family challenge influenced her views on authenticity and mentorship

04:42 – What is the biggest misconception people have about their own value?

• The myth that value must be developed before taking action
• How waiting to feel “ready” holds people back
• Lessons from corporate brands: start where you are, not where you wish to be

06:31 – Why is the tension between value and visibility so important in personal branding today?

• Why high-value individuals often shy away from visibility
• The difference between being a true personal brand and an influencer
• Why “valuable and visible” is the right sequence: value first, visibility second
• The risk of making branding overly performative or algorithm-driven

10:27 – What does “impact over image” look like in practice?

• Leading with ideas, not self-promotion
• Focusing on what you offer others rather than projecting an image
• The car-buying analogy: people seek value first, then confirm image

13:09 – How can individuals identify and articulate their true value authentically?

• The dangers of “sameness” in the age of AI
• Framework: “Here’s what everybody thinks; here’s what I want you to know”
• Steps to craft a distinctive point of view:
– Identify common beliefs
– Uncover the deeper, upstream problem
– Offer a unique, evidence-backed solution
– Encourage action

17:03 – Should organizations encourage personal branding among employees?

• The evolution from task competency to thought leadership
• Example: Artemis II astronauts as both individual and organizational brands
• Practical ideas, such as employee pages showcasing distinctive points of view

20:10 – How can introverts build strong personal brands without becoming performative?

• Personal branding as a “love letter to the hesitant”
• The power of one-on-one or small-scale authentic conversations
• Bringing quiet expertise and helpful ideas online, one post at a time
• A service-first approach: letting impact carry your brand rather than self-promotion

RESOURCES:

Learn more about Vanessa Errecarte: LinkedIn 

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Profile

  • Vanessa Errecarte is an author, educator, MBA lecturer, and marketing consultant specializing in personal branding and strategic communication.
  • Through her teaching and consulting, she helps professionals and organizations communicate their unique value with clarity and authenticity.
  • She is the author of Valuable and Visible: Redefining Personal Branding by Putting Impact Over Image, advocating a value-first approach to personal branding.
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