Sustainability/SDG, Season 07, Ashutosh Garg, Female, English, Business Leader, India

Insights from Jyoti Bhasin, Managing Director, India & Middle East, NSF

Posted on by inknuts
17
May

Insights from Jyoti Bhasin, Managing Director, India & Middle East, NSF

  • Importance of treating colleagues well
  • Emphasis on teamwork (“We” over “Me”)

Podcast

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Overview

In this insightful episode of “The Brand Called You,” Jyoti Bhasin, Managing Director for India and the Middle East at NSF, shares her journey in leadership, the mission of NSF, and the evolving landscape of food and water safety. Here’s what you’ll find in this discussion:

00:54 | What early experiences shaped your leadership philosophy?

  • Importance of treating colleagues well
  • Emphasis on teamwork (“We” over “Me”)
  • Results-oriented approach: inspecting outcomes, not just effort

02:16 | How did your academic foundation influence your business approach?

  • A science background encourages questioning “why”
  • Openness to experimentation and innovation
  • Use of data and structure from an MBA to drive results

03:28 | What is NSF’s core mission and global significance?

  • An 81-year legacy focused on human and planetary health
  • Works across food, water, and life sciences
  • Ensures safety from food and water to wellness products

05:03 | How does NSF maintain independence while working with governments and industry?

  • Standards are developed with input from a Public Health Council comprising industry experts, regulators, and stakeholders
  • Examples include certifications in water, dietary supplements, and food
  • Impartiality is maintained by allowing other organizations to certify to NSF standards

07:27 | What are the emerging risks in today’s food ecosystem?

  • Supply chain disruptions, such as those experienced during COVID-19
  • Need for localized sourcing and alternative suppliers
  • Critical importance of traceability to manage adulteration and fraud risks

09:32 | How is technology, including AI, enhancing food and water safety?

  • Converting raw data into actionable information
  • AI supports risk prediction, simulation, and preventive controls
  • Large restaurant chains use data to identify risk-prone locations

11:36 | Does certification influence consumer purchasing decisions?

  • A survey found that two-thirds of respondents trust third-party assurance
  • The NSF mark provides consumers with visible assurance of safety
  • Even lesser-known brands gain credibility through certification

13:49 | How do you build local capability while maintaining global standards?

  • Seventeen years of local operations with locally hired and globally trained teams
  • Combination of local knowledge and global best practices
  • Flexibility for local markets while maintaining standardized integrity

16:07 | What are the scaling challenges across diverse regions?

  • Science is a universal language, but laws and business practices vary locally
  • Importance of integrating local legal and regulatory requirements
  • Need for increased education and advisory services in some region

RESOURCES:

Learn more about Jyoti Bhasin: LinkedIn

Enjoyed this podcast?

What does NSF do? NSF certifies food, water, and life sciences products to global standards. Every time you see the NSF mark, it serves as a badge of “tested and verified for safety.”

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Profile

  • Jyoti Bhasin is a seasoned business leader known for driving growth, innovation, and operational excellence across global markets.
  • As Managing Director for India and the Middle East at NSF, she leads initiatives focused on food safety, water quality, sustainability, and public health standards.
  • With a strong academic background in chemistry and business management, she combines scientific expertise with strategic leadership.
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