Suhel Seth, Founder and Managing Director, Counselage
In this episode, Ashutosh Garg engages in a thought-provoking conversation with Suhel Seth, Founder and Managing Director of Counselage, a branding and marketing consultancy firm. Suhel is an advisor to many multinational companies including Vodafone, Coca-Cola, Tata Trust, and Mahindra & Mahindra. He is the author of three national bestsellers.
Podcast
Overview
“When you build brands, you build them for the long term. When you sell brands, you sell them for the short term.” – Suhel Seth
In this episode, Ashutosh Garg engages in a thought-provoking conversation with Suhel Seth, Founder and Managing Director of Counselage, a branding and marketing consultancy firm. Suhel is an advisor to many multinational companies including Vodafone, Coca-Cola, Tata Trust, and Mahindra & Mahindra. He is the author of three national bestsellers.
Suhel Seth shares with us the three key milestones in his life. The illustrious consultant talks about his venture Counselage and discusses his transition from advertising to consulting. Suhel elucidates what it takes to build a strong and successful brand. The quintessential marketing/ branding man shares strategies that will help brands adapt to and survive in the digital world. He opines about how e-commerce will change the future of brands.
In the section that follows, Suhel talks about his national bestsellers and his plans about continuing in the theatre. “Success, wealth, and weight are overrated attributes”, comments Suhel on the definition of success. Before concluding, Suhel shares with us his learnings from his biggest failures.
Tune in to learn more.
Profile
Suhel SETH is the CEO of Counselage, which is a branding and marketing consultancy. He advises Chairpersons and CEOs across the globe. He has been the principal brand advisor to MNCs who are either looking at entering India or are in India and facing headwinds either from a brand perspective or a corporate issue. Amongst these MNCs is the entry strategy for Vodafone, Dassault and Diageo. Suhel was the principal force and advisor to Coca Cola when in 2000, they were targeted for pesticides in their products, which led to both a Governmental and public upheaval for the brand. He organized many outreach programs which included the setting up of an Advisory Board as also an Environment Council. He sits on the Boards of Samsung India and International Tractors Limited. He has been the go-to person for companies that are either facing reputational crises or competitive and regulatory pressures. He has also created strategies for one-on-one interfaces with key influencers be they in media or politics: across party lines. In this domain of crisis management, he was the principal advisor to Ratan Tata in the on-going issue between Tata Sons and Cyrus Mistry. He is an author of three national best-seller books; a prolific actor both on stage and screen having acted in 167 plays and a well-known television commentator. He has over 4.7 million followers on Twitter. Suhel is the Chairman of the Branding Committee of India’s foremost business chamber CII for the year 2020-21.
