Ankur Sachdeva, President – Operations, Radico Khaitan Limited

Ankur Sachdeva, President – Operations, Radico Khaitan Limited

• Ankur Sachdeva is the President – Operations of Radico Khaitan Limited.

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Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow further to where we want to reach.

It starts with the right mindset and thoughts, and today we have a pioneer of branding to talk about its importance, enabling us to become leaders in life. Tune in to listen to this enriching conversation.

00:34- About Ankur Sachdeva

• Ankur Sachdeva is the President – Operations of Radico Khaitan Limited.
• I am a business development and management professional with a total experience of 26 years, the last 12 of which have been in various leadership roles.
• With a track record of bringing people and resources together towards the pursuit of a shared goal, I identify myself as an “intrepreneur”, who brings new ideas to life within an established structure.

00:59- About the journey

• The maximum learnings I had was when I did the first pivot, which is from the liquor industry to the wood panel industry.
• This transition happened because I decided that I had spent too long a time in the same industry.
• It’s very important to be aligned with the promoter who’s putting the risk capital into the business and the execution team.

06:55- Popular brands

• Radico Khaitan Limited is a full-spectrum Indian liquor industry player.
• It’s the largest Indian spirit company.
• We sell in over 87 countries, and we do about 27 million cases.
• Annual revenues are in excess of 450 million US dollars per annum.
• Popular Brands:

1. 8 PM Whiskey
2. Morpheus Brandy
3. Magic Moments

• We are the largest vodka marketeer in the country.

08:15- What goes into building a successful alcohol brand?

• Building a successful alcohol brand is really no different from building any brand. 
• The most essential ingredient for success is authenticity.
• In the case of liquor, a unique story that the consumer identifies himself with is the most critical ingredient.

RESOURCES:

You can connect with Ankur Sachdeva- LinkedIn

• Ankur Sachdeva is the President – Operations of Radico Khaitan Limited.
• I am a business development and management professional with a total experience of 26 years, the last 12 of which have been in various leadership roles.
• With a track record of bringing people and resources together towards the pursuit of a shared goal, I identify myself as an “intrapreneur”, who brings new ideas to life within an established structure.