Mukul Goyal, Principal Designer, and Director, Designwise India Pvt Ltd
- Mukul Goyal is the Principal Designer and Director of Designwise India Pvt Ltd.
Podcast
Overview
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a Principal Designer and Director of Designwise India Pvt Ltd, Mukul Goyal.
00:36- About Mukul Goyal
- Mukul Goyal is the Principal Designer and Director of Designwise India Pvt Ltd.
- Designwise India Pvt. Ltd. was established by Mukul Goyal in 1998 to provide a channel for his creative pursuits. Today, Designwise India Pvt. Ltd. – an organization steeped in design, markets its products under two distinct brands – Mukul Goyal’s signature brand of giftware and home accents and Tattva® range of Art Hardware.
- The company prides itself on a strong team comprising designers, design-sensitive technicians, a well-equipped design studio, sampling facility, and an organized production environment.
- In addition to this, there is a team looking after the marketing and distribution of the company’s products and brands in India and across the world.
- The wide range of products under the Tattva® Art Hardware brand can be found at leading hardware and furnishing stores in India.
- The Mukul Goyal signature range of objects is now available in almost 30 countries around the world and sold through the finest gift stores.
08:07- What is your approach to design?
- We start with an idea. I do not sketch, we make.
- We only do it on the computer partially.
- Inspiration is all around you. Material is inspiring, techniques are motivating, and people are inspiring.
13:13- What goes into building a brand?
- Essentially, building a brand is to have a product.
- Never be afraid of experimenting. Figure out what you want to offer to the world.
- Building a brand is a long process.
- It is about building a customer.
RESOURCES:
Visit- http://www.mukulgoyal.com
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Profile
- Mukul Goyal is the Principal Designer and Director of Designwise India Pvt Ltd.
- Designwise India Pvt. Ltd. was established by Mukul Goyal in 1998 to provide a channel for his creative pursuits. Today, Designwise India Pvt. Ltd. – an organization steeped in design, markets its products under two distinct brands – Mukul Goyal’s signature brand of giftware and home accents and Tattva® range of Art Hardware.
- The company prides itself on a strong team comprising designers, design-sensitive technicians, a well-equipped design studio, sampling facility, and an organized production environment.
- In addition to this there is a team looking after the marketing and distribution of the company’s products and brands in India and across the world.
- The wide range of products under the Tattva® Art Hardware brand can be found at leading hardware and furnishing stores in India.
- The Mukul Goyal signature range of objects is now available in almost 30 countries around the world and sold through the finest gift stores.
