On a mission to make entrepreneurship accessible to all | Krista Mollion | Business + Marketing Strategist
●Krista is a business and marketing strategist. She started her career in Product Marketing and Product Management in Silicon Valley, working for B2B SaaS companies (Oracle and Autodesk)
Podcast
Overview
The world is going digital. The brands had also made a shift from celebrity advertising to influencer marketing.
Therefore, With the changing pace of the world, we need to maintain our speed. So, here is Krista Mollion, who built her start-up from zero to 8-figures. As a Silicon Valley entrepreneur with 20+ years in marketing, she has the answers you seek (and the battle scars to prove it).
Mollion will get you back on the right track with a clear plan to drive business and peace of mind that you will never struggle again. Her specialties are passive income, strategy, and automation.
[0:34]- About Krista Mollion and her journey.
- Krista is a business and marketing strategist. She started her career in Product Marketing and Product Management in Silicon Valley, working for B2B SaaS companies (Oracle and Autodesk). Her sub-specialties are CRM, Education, Localization, and Globalization.
- Then in 2005, she became a founding partner of a digital VR/3D/Video agency, Transparent House, which services Fortune 500 companies and grew it to 8 figures and over four offices with a stellar reputation for quality and creativity.
- Her audience is influencers, ambitious mid-to-senior-level career professionals, small business owners, coaches, and consultants.
- She helps them define and plan a strong content marketing strategy, build self-confidence and set up marketing systems and sales pages that translate into profits.
[08:16]- How will the brand connect with consumers?
- Social listening- participating on behalf of your brand in public forums, events, and online platform conversations to listen to your customer’s general concerns around the topic you serve.
- Building community- no brand can survive today without building a thriving community.
- Community- a community is a gathering of ideal customers, partners, companies, and employees, around a common goal. And that goes back to your mission.
- So, this is how everything comes back to that very mission, and if you are trying to serve too many people and solve too many problems, you dilute your mission, lose your power and become very quickly irrelevant.
[20:38]- What three lessons do you want our viewers & listeners to take away from your journey?
- Be yourself because that is your secret weapon. No one can copy you, and this is your competitive advantage. The more you brand yourself as a unique individual, the better. You are your particular cell. We live in a culture where we compare ourselves to others and are influenced heavily.
- Recognize that the world we are living in is omnichannel. Omnichannel means that you have to build your platform. You have to step out and redistribute your content in multiple ways. Don’t just focus on one platform.
- We have to work to build our brands.
RESOURCES:
You can connect with Krista Mollion | LinkedIn
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Profile
- Krista is a business and marketing strategist. She started her career in Product Marketing and Product Management in Silicon Valley, working for B2B SaaS companies (Oracle and Autodesk). Her sub-specialties are CRM, Education, Localization, and Globalization.
- Then in 2005, she became a founding partner of a digital VR/3D/Video agency, Transparent House, which services Fortune 500 companies and grew it to 8 figures and over four offices with a stellar reputation for quality and creativity.
- Her audience is influencers, ambitious mid-to-senior-level career professionals, small business owners, coaches, and consultants.
- She helps them define and plan a strong content marketing strategy, build self-confidence and set up marketing systems and sales pages that translate into profits.
