Arjan Dugal, CEO & Creative Head, Arjan Dugal and Simar Dugal
- I am from a family with a background in the fashion industry.
- Father works in the finished leather garment industry and exports
Podcast
Overview
Fashion brands refer to companies that design, manufacture, and sell clothing, footwear, and accessories. Building a fashion brand requires a combination of creativity, business acumen, and hard work. In today’s episode, Arjan Dugal the CEO of fashion brands Arjan Dugal and Simran Dugal talks about creating and handling fashion brands. He also talks about entrepreneurship and his own journey.
00:32- About Arjan Dugal
- Arjan is the CEO and Creative Head of Arjan Dugal and Simran Dugal.
- He is an accomplished fashion designer and expert marketer from New Delhi.
02:04- What brought you into the world of fashion?
- I am from a family with a background in the fashion industry.
- Father works in the finished leather garment industry and exports.
- Mother was a model and later opened her own store. I was her storekeeper.
- Even during college, I constantly spent on clothes and was perpetually broke.
03:06- How easy or difficult is it to manage two different brands?
- Managing two different brands can be challenging, especially when the aesthetic visions for each brand are vastly different.
- The creative process for the two brands is different, factors such as the brand’s USP, aesthetic, price bracket, and representation have to be considered when making decisions.
- The vision of my mother for the inherited brand adds another layer of complexity to the process.
- Having an understanding of the vision for my own brand makes the process slightly easier.
05:05- What goes into building a top fashion brand?
- It is important to care for your customers and understand that you are not just selling clothes, but the feeling and memories associated with them.
- I believe that as the industry evolves, quality will play an increasingly important role in the success of a brand.
- Staying true to my vision and having trust in myself to improve it was key.
- Word-of-mouth marketing and patience in building a brand are also essential.
23:41- What are three lessons you would want our viewers and listeners to take away?
- The overall well-being of yourself and your team is important for the success of your business.
- Being frugal is important, but don’t let it compromise your long-term goals.
- Invest in good people who align with your vision and mission, as they will help bring it to fruition.
RESOURCES:
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Profile
- Arjan is the CEO and creative head of Arjan Dugal and Simran Dugal.
- He is an accomplished fashion designer and expert marketer from New Delhi.
