Mark Levy | Owner, Levy Innovation LLC; Writer, Magician, Keynote Speaker
- Mark is the owner of Levy Innovation Inc.
- He has been elected into the million-dollar Consulting Hall of Fame.
Podcast
Overview
A well-researched strategy helps a business in reaching its goal within the stipulated period of time. What works for company A cannot work for company 2, even if they are in the same industry. Goals, missions, and solutions to a problem vary from business to business. A differentiating strategy enables one to stand out in the fierce competition. In today’s episode, we discuss the importance of strategy for business growth and brand creation.
[00:35] – About Mark Levy
- Mark is the owner of Levy Innovation Inc.
- He has been elected into the million-dollar Consulting Hall of Fame.
- Mark is a strategy expert, a branding expert, a writer, a magician, and a keynote speaker.
[03:32] – “You are called a big-sexy idea guy.” How did you get this name?
- It was a self-proclaimed title that I just came up with.
- It is a demonstration of the kind of work that I do.
[06:58] – What is your understanding of strategy when you talk about it in reference to the corporate?
- My friend defines strategy as what winning looks like, and how are we going to win.
- I’m a strategist about a single point of strategy which is differentiation, but you are a multi-faceted strategist.
[08:39] – How does a startup develop a strategy that will differentiate it from others?
- When you’re differentiating something, there are multiple ways with which to approach differentiation.
- From your heritage or your backstory or an attribute of the product, there are all kinds of different ideas floating out there.
- For instance, if you have a product that’s a hard good like a car, you are more likely to want to differentiate around an ephemeral idea. If mine is 500 horsepower and yours is 600 horsepower, you win.
- You want to decouple from the everyday attributes of your product and be more about an idea or a vision.
- There are all kinds of strategies, both from how you approach the point of differentiation, but also kind of meta strategies on how you think about the entire thing.
RESOURCES:
You can connect with Mark Levy – LinkedIn
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Profile
- Mark is the owner of Levy Innovation Inc.
- He has been elected into the million-dollar Consulting Hall of Fame.
- Mark is a strategy expert, a branding expert, a writer, a magician, and a keynote speaker.
