Lisa Perry, Sr Director, Product Marketing & Brand Strategy
- Lisa Perry is the Sr. Director of Product Marketing & Brand Strategy.
- She has worked with several global brands across a vast cross-section of businesses.
Podcast
Overview
Building a brand is a crucial aspect of any business. It is the foundation on which a company’s reputation, recognition, and loyalty are built. A brand is more than just a name or a logo; it is the sum total of a company’s values, personality, and offerings. A well-built brand can differentiate a business from its competitors, communicate its unique value proposition, and connect with its target audience. In this episode, Lisa Perry, a Senior Director of Product Marketing and Brand Strategy based in California discusses her career journey, working with various industries. She also shares insights into building successful brands.
00:33- About Lisa Perry
- Lisa Perry is the Sr. Director of Product Marketing & Brand Strategy.
- She has worked with several global brands across a vast cross-section of businesses.
04:34- What goes into building a successful brand?
- Developing a brand involves analyzing and understanding the health of the business through situational analysis.
- Smart goals should be developed, and strategies, tactics, and budgets outlined.
- Collaboration and building consensus is crucial to elevate the brand.
- Being flexible and adaptable is necessary to take advantage of trends, technologies, and consumer behavior shifts.
- A well-defined plan, combined with flexibility and adaptability, is critical to success.
07:00- How do some brands survive a hundred years and still remain contemporary?
- Adapting and changing to the environment is crucial for brands.
- They understand their target audience’s needs, keep an eye on market trends, innovate, evolve, and listen to their customers to keep their brand fresh.
- Building a relationship and community with customers and embracing technology is also important.
- Maintaining a strong brand identity is crucial for the longevity and success of a brand.
21:21- How does culture impact brands across the World?
- The way a brand is perceived and received is influenced by cultural differences in messaging, imagery, reputation, and symbolism.
- Brands must consider these differences when launching products or advertising campaigns on a global scale.
- To succeed, they must work with local marketing, sales, and regional teams to be strategic in how they roll out their products or promotions.
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You can connect with Lisa Perry | LinkedIn
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Profile
- Lisa Perry is the Sr. Director of Product Marketing & Brand Strategy.
- She has worked with several global brands across a vast cross-section of businesses
