Kainaz Karmakar, Chief Creative Officer, Ogilvy India
- Kainaz is the chief creative Officer of Ogilvy, India.
- She has been on the list of 50 most impactful women in advertising and marketing in 2022, Forbes featured her in the F power 22 self-made women of India.
Podcast
Overview
In this episode of The Brand Called You, Kainaz Karmakar, Chief Creative Officer at Ogilvy India shares her unique journey from advertising to her fearless approach to creativity and bravery in campaigns, Kainaz shares valuable insights on leadership, overcoming challenges, and how advertising can reflect and shape cultural narratives.
00:36- About Kainaz Karmakar
- Kainaz is the chief creative Officer of Ogilvy, India.
- She has been on the list of 50 most impactful women in advertising and marketing in 2022, Forbes featured her in the F power 22 self-made women of India.
- She has also been a member of the jury at Cannes, Spikes, One Show, D&AD, Clio, and ADC.
04:37- How do you define bravery in advertising, and how do you encourage it in your team?
- Bravery in advertising is defined as doing something that hasn’t been done before, pushing boundaries.
- It involves taking risks, where reputation and belief are on the line, rather than playing it safe.
- Encouraging bravery in the team means embracing risky, innovative ideas that may be scary but have the potential to make a significant impact.
09:38- How has the role of storytelling evolved or changed, especially with the rise of digital media and social media?
- Storytelling itself remains timeless, with younger generations, like Gen Z and Alpha, still deeply engaged with it through binge-watching series.
- The key change is in how stories are told, as advertisers now compete with all content on the screen, not just other ads.
- Modern storytelling must be more engaging, edgy, and entertaining, focusing less on being prescriptive to capture attention
RESOURCES:
Learn more about Kainaz Karmakar: LinkedIn
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Profile
- Kainaz is the chief creative Officer of Ogilvy, India.
- She has been on the list of 50 most impactful women in advertising and marketing in 2022, Forbes featured her in the F power 22 self-made women of India.
- She has also been a member of the jury at Cannes, Spikes, One Show, D&AD, Clio, and ADC.
