John Snell | Owner and CEO | Ela’s Tea Company and NMTeaB consultancy |

John Snell | Owner and CEO | Ela’s Tea Company and NMTeaB consultancy |

• John Snell, the principal at NM Tea B Consultancy, boasts 35 years of expertise in sourcing, encompassing procurement, supply chain management, and tea importing for renowned brands and private label suppliers.
• In addition, he is the owner of Ela’s Tea, a distinguished specialty tea supplier and blender.

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Steeping in a world of flavors, aromas, and rich traditions, John Snell, a tea aficionado par excellence, has brewed his way to success in the global tea industry. 

As the mastermind behind Ela’s Tea Company and the visionary force driving NMTeaB consultancy, John’s journey is as fascinating and diverse as the teas he expertly crafts. 

From naval service to traversing exotic tea plantations, he has emerged as a steadfast advocate for the power of tea to transform lives. 

Join us as we delve into the captivating story of this tea connoisseur, exploring the evolving landscape of the tea industry, the unique characteristics of the Canadian tea market, and the challenges that lie ahead in this tantalizing world of leaves and infusions.

00:33- About John Snell 

• John Snell, the principal at NM Tea B Consultancy, boasts 35 years of expertise in sourcing, encompassing procurement, supply chain management, and tea importing for renowned brands and private label suppliers.
• In addition, he is the owner of Ela’s Tea, a distinguished specialty tea supplier and blender. 
• Currently based in Toronto, Canada, John Snell has dedicated four decades to visiting tea farms and plantations across numerous regions where tea is cultivated.

07:50- Challenges of the tea industry

• Knowledge transfer is increasingly challenging to accomplish, which is poised to become a significant issue for the industry.
• Climate change has a huge effect. 
• Incidence of pests is directly related to climate change. 
• Global warming and humidification of the environment allow pests to travel further. 

12:15- How is the tea industry tackling the issues related to fair trade practices and ethical sourcing?

• There has been a devolution of responsibility by governments towards tea. Tea is a monoculture and the sole industry within specific tracts of land. 
• Endemic issues in African countries require a larger-scale approach for effective treatment. 
• We must exercise caution when blending politics and business. 
• Certifications are not determined by farmers themselves; rather, they are selected by retailers. 
• Certifications can be seen as a form of social-welfare colonialism. 
• Obtaining certification does not signify the completion of the task; rather, it marks the beginning of a journey.

21:13- Future of the tea industry

• Tea, as a trade, has a promising future, albeit with disruptive changes on the horizon. 
• There is a growing inclination towards specialized teas among consumers. 
• Tea enthusiasts are experiencing an array of fantastic flavors as directed by consumer packaged goods (CPG) companies, which have shifted their focus to blended beverages. 
• However, this trend has resulted in the loss of the unique characteristics associated with specific production techniques.   

RESOURCES:

You can connect to John Snell | On LinkedIn 

Visit: https://www.nmteab.com/ 

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• John Snell, the principal at NM Tea B Consultancy, boasts 35 years of expertise in sourcing, encompassing procurement, supply chain management, and tea importing for renowned brands and private label suppliers.
• In addition, he is the owner of Ela’s Tea, a distinguished specialty tea supplier and blender. 
• Currently based in Toronto, Canada, John Snell has dedicated four decades to visiting tea farms and plantations across numerous regions where tea is cultivated.