Aakanksha Gupta, Founder & CEO, The Other Circle- TBCY

Aakanksha Gupta, Founder & CEO, The Other Circle: Redefining Reputation, Crisis & Modern PR

Accidental beginnings in communications and copywriting
The power of words in shaping perception

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Overview

Welcome to a special episode recap of The Brand Called You, hosted by Ashutosh Garg, featuring Aakanksha Gupta, Founder & CEO of The Other Circle.

In this insightful conversation, Aakanksha shares her journey from copywriting to building a future-forward PR firm focused on reputation strategy, crisis communication, and CEO profiling. She discusses how modern PR must go beyond visibility to build credibility and long-term trust in today’s hyper-transparent world.

Let’s explore the key highlights from the episode.

00:00:55 – Early Influences on Power & Narrative

Accidental beginnings in communications and copywriting
The power of words in shaping perception
Early love for reading and understanding human narratives

00:02:08 – Early Industry Challenges

Navigating leadership roles as a young woman in PR
Learning to set boundaries and say “no”
Lessons from freelance work and managing client expectations
The importance of finding your tribe

00:04:15 – Founding The Other Circle

The gap between “speaking about reputation” and truly living it
Moving from one-way advertising to multi-directional engagement
The need for contextual, human-centric PR

00:05:45 – Adapting Across Sectors

Building a decision-making and trust architecture framework
Emphasizing space expertise over just sector expertise
Customizing narratives based on platform and stakeholder relevance

00:06:57 – Moving Perception vs. Gaining Visibility

Being seen vs. being believed
Real impact indicators: reduced friction, changed behavior, and advocacy
Customers as authentic brand ambassadors

00:08:00 – Cultural Fluency in Entertainment PR

Data-driven storytelling for celebrity brands
Understanding fandom, backlash, and social context
Why nuance matters more than ever

00:09:40 – Crisis in the 24/7 Era

From product crises to contextual crises
The role of internal communication
Proactive leadership in communication

00:10:33 – Signs of Reputational Vulnerability

Popularity vs. credibility
Risks of over-communication and inconsistency
Leadership behavior red flags

RESOURCES:

Learn more about Aakanksha Gupta: LinkedIn

Enjoyed this podcast?

Why did she start her own firm? Aakanksha Gupta saw the PR industry “speaking reputation, not living it.” She wanted brands to actually practice what they preach and focus on authentic, human relations—not just one-way ads. Share your thoughts in the comments and spread these insights with friends!

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