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In this compelling episode of The Brand Called You, we are joined by Matt Friedman, CEO of The Mekong Club and author of Awakening the Advocate: Memoir of a Modern Slavery Activist.
With decades of experience combating modern slavery and human trafficking, Matt shares the personal experiences that shaped his journey, powerful stories of survivors, and the harsh realities of exploitation around the world.
Discover why modern slavery is not a relic of the past, how deception plays a central role in human trafficking, and what economic and social factors allow these injustices to continue.
Matt also explains why lasting change requires more than awareness. He highlights the importance of survivor-centred support, individual responsibility, and collective action while challenging society to move beyond complacency.
Through powerful stories of advocacy, resilience, and compassion, this conversation reminds us that everyone has a role to play in the fight against modern slavery.
Whether you are a business leader seeking to make a difference or an individual inspired to become an advocate, this episode offers valuable insights and a compelling call to action.
Watch, listen, and join the conversation. Don't forget to like, comment, and subscribe for more inspiring conversations with global leaders and changemakers!
