Shalini S Jain, Co-Author, ‘Managing Brand Transgressions – Eight Principles to Transform Your Brand’
- Shalini is the co-author of Managing Brand Transgressions – Eight Principles to Transform Your Brand.
- She’s an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.
Podcast
Overview
Professor Shalini S Jain, co-author of “Managing Brand Transgressions,” shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today’s fast-paced business environment.
00:35- About Shalini S Jain
- Shalini is the co-author of Managing Brand Transgressions – Eight Principles to Transform Your Brand.
- She’s an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.
- She’s been recognized, felicitated, and awarded several times.
03:38- How do you define a brand transgression?
- A brand transgression occurs when a brand violates a fundamental rule or customer trust.
- It can be inadvertent, like a product failure, or deliberate, such as ethical or legal violations.
- Brand transgressions are common, and companies should be prepared to address and transform after such events.
27:46- What do you hope readers will take away from your book Managing Brand Transgressions?
- You can make money and still do the right thing.
- Ethical actions often lead to success.
- It’s not a choice between profit and ethics; both can coexist.
RESOURCES:
Learn more about Shalini S Jain: LinkedIn
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Profile
- Shalini is the co-author of Managing Brand Transgressions – Eight Principles to Transform Your Brand.
- She’s an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.
- She’s been recognized, felicitated, and awarded several times.
