Reg Raghavan | Chief Executive Officer, CulturalPulse
- Reg is the Founder and Chief Executive Officer of CulturePulse.
- He designs multi-faceted multicultural and international engagement strategies for clients.
Podcast
Overview
In a world marked by increasing diversity and interconnectedness, the significance of culturally proficient communication cannot be overstated. Reg Raghavan, Chief Executive Officer of CulturalPulse, offers invaluable insights into this realm. From his journey transitioning from Big Tech to founding CulturalPulse to navigating the delicate balance between cultural sensitivity and commercial messaging, Raghavan’s expertise shines through. Join us as we delve into his experiences, exploring the challenges, opportunities, and transformative potential of culturally proficient media and marketing in Australian society and beyond.
[00:33] – About Reg Raghavan
- Reg is the Founder and Chief Executive Officer of CulturePulse.
- He designs multi-faceted multicultural and international engagement strategies for clients.
[05:03] – What are some common misconceptions businesses have about engaging culturally and linguistically diverse audiences?
- Businesses often underestimate the size and purchasing power of culturally diverse audiences.
- They assume these audiences to be small and of low value.
[11:39] – How do you approach the delicate balance between cultural sensitivity and commercial messaging?
- By having a direct connection with the community.
- We have over 5,000 Community ambassadors.
- Prioritising genuine engagement and feedback from community stakeholders helps maintain the balance.
[14:15] – What challenges and opportunities do you see in a world that is increasingly globalising and yet also seeing borders coming up all the time?
- There are immense opportunities for culturally proficient media and marketing.
- The challenges include media fragmentation and the need for nuanced communication.
RESOURCES:
Learn more about Reg Raghavan: LinkedIn
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Profile
- Reg is the Founder and Chief Executive Officer of CulturePulse.
- He designs multi-faceted multicultural and international engagement strategies for clients.
