Robert Rasmussen, Principal, Rasmussen Consulting IS; Author
- Robert is the principal of Rasmussen consulting.
- He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
Podcast
Overview
Robert Rasmussen, former head of R&D for LEGO Education and author of Building a Better Business using the LEGO Serious Play Method, joins The Brand Called You to share how hands-on creativity can unlock deep insights, reshape leadership, and transform organizations—brick by brick.
00:36- About Robert Rasmussen
- Robert is the principal of Rasmussen consulting.
- He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
- He’s the author of a book titled Building a Better Business using the Lego Serious Play Method.
06:09- What are some of the fundamental principles behind the entire Lego serious play methodology that you developed?
- Start with thinking, not talking, everyone builds their ideas before any discussion begins.
- Equal participation, it ensures input from all, not just the most vocal 20%.
- Use metaphor through building, LEGO bricks become a language for deeper meaning and shared understanding.
14:42- What are some common misconceptions about serious LEGO play that you often encounter?
- It’s wrongly seen as just a prototyping tool, rather than a metaphorical thinking method.
- Many think it’s merely an icebreaker, not suited for solving real business problems.
- People assume it’s not serious, overlooking its deep strategic and leadership value.
RESOURCES:
Learn more about Robert Rasmussen: LinkedIn
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Profile
- Robert is the principal of Rasmussen consulting.
- He has worked for the LEGO Group from 1988 to 2001 as head of R&D for Lego education.
- He’s the author of a book titled Building a Better Business using the Lego Serious Play Method.
