Building Impactful Tech PR: Insights from Jackson Wightman, Founder of Proper Propaganda PR & Author of ‘The Tech PR Playbook
- Started in politics; transitioned to corporate, then launched his tech-focused agency by chance
- Loves the tech sector’s energy and global scope
Podcast
Overview
In this engaging episode of The Brand Called You, Jackson Wightman—Founder of Proper Propaganda PR and author of “The Tech PR Playbook”—shares his journey in public relations, the evolution of tech branding, and actionable strategies for companies in today’s fast-changing landscape.
Here’s a concise breakdown of the episode’s key questions and takeaways, with reference timestamps:
00:00:57- What sparked Jackson’s move to tech PR?
- Started in politics; transitioned to corporate, then launched his tech-focused agency by chance
- Loves the tech sector’s energy and global scope
00:02:12- What gap did Proper Propaganda PR aim to fill?
- Addressed lack of transparency and outdated billing in traditional PR
- Created a performance-based billing model for greater accountability
00:03:21- What defines a compelling tech brand narrative?
- Simplicity and memorability are crucial
- Customer should be the “hero”; the company is the “guide”
00:04:23- Top mistakes in handling PR in-house?
- Lack of outside perspective and onset of groupthink
- Value in engaging third-party counsel for fresh ideas
00:05:43- What does successful modern tech PR look like?
- Boosts brand awareness, positive sentiment, and lowers marketing costs
- Increasing focus on brand visibility in generative AI engines (like ChatGPT)
00:09:07- What makes influencer marketing effective?
- Strategic alignment between influencer and brand
- Clear briefing and integration with generative search optimization
00:11:42- How to balance brand story consistency with evolution?
- Consistent brand guidelines and checks
- Slow, zeitgeist-driven evolution—not abrupt change
00:13:54- Building lasting journalist relations: How?
- Be a helpful resource, not just a product pitchperson
- Provide valuable, trend-driven information
RESOURCES:
Learn more about Jackson Wightman: Linkedin
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Profile
- Started in politics; transitioned to corporate, then launched his tech-focused agency by chance
- Loves the tech sector’s energy and global scope
