Vijay Kumar, Founder & CEO, TSUYO Manufacturing Pvt Ltd
- Vijay reflects on starting Biryani Box and navigating regulatory shocks such as GST and demonetization.
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Overview
In this episode of The Brand Called You, host Ashutosh Garg speaks with Vijay Kumar, Founder & CEO of TSUYO Manufacturing Pvt Ltd, about entrepreneurship, manufacturing innovation, and leadership lessons learned on the ground.
00:00:45- Risk, uncertainty, and first-generation entrepreneurship
- Vijay reflects on starting Biryani Box and navigating regulatory shocks such as GST and demonetization.
- Takeaway: Agility, resilience, and ecosystem awareness are essential.
00:02:34- Lessons from a successful exit
- Building sustainable, value-driven businesses matters more than chasing investors.
- Advice: Prioritize unit economics and profitability over external funding.
00:04:09- Execution beats ideas
- Ideas matter — but execution, disciplined processes, and technology redefine success.
00:05:48- Why TSUYO Manufacturing, and why now?
- TSUYO emerged from opportunities in EVs, solar, and new energy systems.
- India’s powertrain and automotive R&D gaps created the right moment.
00:09:30- Designing resilient supply chains
- A diversified mix of imports, indigenous sourcing, captive production, and multisourcing builds immunity against disruption.
00:12:14- Lean & Six Sigma on the shop floor
- Inspired by Japanese practices: Lean, TQM, TPM, Gemba walks, poka-yoke, and control plans.
00:14:29- Quality as a culture, not a checklist
- Lessons from Tata and Hitachi show that tools only work when quality is deeply embedded.
00:15:53- Balancing speed, cost, and quality
- After-sales service and warranty excellence turn products into lasting promises.
00:17:31- Automation, AI, and digital twins
- AI-driven decision-making and digital transformation will enable scalable, cognitive manufacturing systems.
00:19:10- Go-to-market in a price-sensitive market
- Marketing is about building long-term brand equity while understanding customer behavior.
RESOURCES:
Learn more about Vijay Kumar: LinkedIn
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- Vijay reflects on starting Biryani Box and navigating regulatory shocks such as GST and demonetization.
