Mahesh Enjeti | Managing Director, Auracle World and SAI Marketing Counsel
- Mahesh is the Managing Director of Auracle World and SAI Marketing Counsel.
- He is a non-executive director of Allevia Limited.
Podcast
Overview
In the world of marketing, branding, and strategy, Mahesh Enjeti stands as a seasoned luminary. With a rich professional history spanning both corporate giants and entrepreneurial endeavours, Mahesh’s insights are a wellspring of wisdom for those navigating the dynamic currents of the business landscape. Join us as we explore the fundamental principles of successful branding, the fusion of values with marketing, the role of adaptability in a changing world, and the profound impact of sustainability on the brand landscape.
[00:39] – About Mahesh Enjeti
- Mahesh is the Managing Director of Auracle World and SAI Marketing Counsel.
- He is a non-executive director of Allevia Limited.
- He is also an adjunct faculty at the Western Sydney University.
[04:29] – How do you help your clients align their brand messaging with their core values?
- My definition of the word, “identity” is divided into two parts: ID + entity.
- ID is about who you are, what you stand for and how you do things.
- The entity part of identity is about the business, who your customers are and how you deliver value to them.
- You need to blend both parts in branding.
- When there is a disconnect between your values and what you are doing, we end up in problems.
[15:35] – How important are customer feedback and market research in shaping marketing strategy?
- Customer feedback is the ultimate litmus test to check whether your product is performing or not.
- People think that there is no need for market research because of the available information.
- But we need to look at market research to understand the market that is currently not our customer base.
[19:58] – Three lessons for the audience.
- Think about if you are solving a problem.
- Develop the core skills: creativity, communication, collaboration, critical thinking, adaptability and resilience.
- Don’t become an entrepreneur if financial valuation is your primary driver.
RESOURCES:
You can connect with Mahesh Enjeti: LinkedIn
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Profile
- Mahesh is the Managing Director of Auracle World and SAI Marketing Counsel.
- He is a non-executive director of Allevia Limited.
- He is also an adjunct faculty at the Western Sydney University.
