Profile
Over 15 years of Experience in Liquor and Beverage industry with specialization in On trade ( bars) has given me a robust experience, and understanding of consumer, industry as well as trends.
I am the co- founder of Cocktails & Dreams, Speakeasy, a multi award winning, iconic cocktail bar, established in 2012. It is a bartenders bar specializing in customized cocktails, great bartenders and a beverage program that was much ahead of its time in India. With an active cultural calendar to back the beautiful bar, it is a complete package for the consumer looking for a night about in town.
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From there on I have recently co founded our second bar Sidecar, which is an artisanal cocktail bar, meant to redefine the cocktail industry. With beautifully done décor, wood paneling and comfortable seating it aims to please. Beyond that the bar is focused on artisanal handmade ingredients, and hence all syrups, the tinctures, the grogs and the bitters are made in-house. Established in Dec 2018, Sidecar has already won the Best Bar award in Times Nightlife, and was recently awarded the No 1, bar by the 30 BEST BARS INDIA,
As one of the youngest Marketing team members at Pernod Ricard I undertook, International brands marketing at Ontrade,,giving me a good understanding of trends, working environment, and operations. Under this role, I took care of setting up Marketing programs for Consumers, as well as the Customers.
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