Joe Thornton, CEO, Scooter’s Coffee & Vizzionnary Brands; Author, ‘The Depths of Mediocrity: Eliminating Indifference’
- Joe is the Chief Executive Officer of Scooter’s Coffee and visionary brands.
- He is the Author of the book titled “The Depths Of Mediocrity: Eliminating Indifference”.
Podcast
Overview
In the latest episode of “The Brand Called You,” Joe Thornton, CEO of Scooter’s Coffee and author of ‘The Depths of Mediocrity’ shares compelling insights on how mediocrity and indifference impact leadership and organizational culture. He discusses the inspiration behind his provocative book title and emphasizes the importance of going the extra mile, paying attention to detail, and harnessing the power of kindness. Thornton’s perspectives are a wake-up call for leaders to eliminate indifference and drive meaningful change. Don’t miss this inspiring conversation that challenges us to reflect on our leadership practices.
00:35- About Joe Thornton
- Joe is the Chief Executive Officer of Scooter’s Coffee and visionary brands.
- He is the Author of the book titled “The Depths Of Mediocrity: Eliminating Indifference”.
07:17- How can striving for more than what’s expected drive success?
- Striving for more leads to well-thought-out decisions that consider all stakeholders, generating a positive reaction from those you lead.
- Overachievement should be seen as a positive trait rather than a negative one, highlighting the efforts and accomplishments of individuals who go beyond expectations.
- Examples like Tony Romo’s career show how striving for more, despite not achieving the highest accolades, can still represent significant success and overcoming challenges.
20:07-What is the one takeaway from your book that you want all readers to think about?
- I want readers to have an emotional response, whether through the storytelling or the topics discussed.
- I aim to prompt readers to consider their role and impact on the issues presented, encouraging them to act.
- The book should leave readers feeling inspired and uplifted, motivated to contribute to positive change in the world.
RESOURCES:
Learn more about Joe Thornton: LinkedIn
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Profile
- Joe is the Chief Executive Officer of Scooter’s Coffee and visionary brands.
- He is the Author of the book titled “The Depths Of Mediocrity: Eliminating Indifference”.
