Mark Feller, Sustainability Innovator, and Advisor
- He is a sustainability innovator and an advisor.
- He is also an advertising professional.
Podcast
Overview
Sustainability means meeting our own needs without compromising the ability of future generations to meet their own needs. In addition to natural resources, we also need social and economic resources.
In today’s episode of The Brand Called You, Mark Feller talks about sustainability. He also touches upon his experience working as an organic farmer. He also talks about experimenting with solar durability and advertising. Mark explains the need for the world to work towards sustainability and also gives pointers on how to do that.
[00:22] – About Mark Feller
- He is a sustainability innovator and an advisor.
- He is also an advertising professional.
- Mark has ten years of experience producing advertising campaigns and creating creative concepts, sales, and marketing strategies.
02:46-How seriously is sustainability being taken in boardrooms mark?
- I think now that it makes money, and then we have actually, the awareness has come up, and you actually have a customer base that cares, it’s becoming very serious.
- It’s all about making money and looking good on social media.
- When I say looking good on social media, it’s like, what are your morals, your values? What are your likes and your dislikes, I break it down as an advertiser to get you up from the couch at two in the morning and go buy Doritos or something to that nature.
- So now sustainability is really, really getting important because you have the customer base, it’s all about the consumer supply and demand.
- And now people are starting to ask questions, hence the greenwashing.
06:49-How does culture impact sustainability?
- Firstly, yes culture does affect sustainability.
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- The next thing is, shouldn’t sustainability become the culture?
- Once we have a culture that accepts sustainability, and I’m going to take an American, point of view of gender equality, and civil rights, all these things that were impossible, have become possible.
- So I’m thinking, once this is the culture, then we don’t have to talk so much, and it’s going to be normal.
- I also think education is a big one, we need to have a baseline a sustainable educational baseline.
- Globalization is in full swing. However, there are different cultural perceptions of this whole thing. But I think the teachings are all the same.
- There is one planet and we share a culture. But I think there are probably different approaches to teaching the same subject.
11:36-How can capitalism work for the planet?
- We don’t have a better system. We’ve tried communism and it didn’t work. Capitalism is the current system.
- So I think it’s going to come down to the consumer a little bit. It’s all fueled by the consumer, we finance it all.
- If you have a more educated consumer, I think the industry will have to react to supply and demand.
- And there has to be some kind of social change.
- And unfortunately, more bad things need to happen for us to accelerate this business.
- The government is moving, but it needs to be accelerated.
- We’re just really lagging behind by 30 years.
RESOURCES:
You can connect with Mark Feller- LinkedIn
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Profile
- He is a sustainability innovator and an advisor.
- He is also an advertising professional.
- Mark has ten years of experience producing advertising campaigns and creating creative concepts, sales, and marketing strategies.
