Yogi Mueller, Owner and Chief Craftsman, Craft Leadership LLC
- Yogi is the owner and chief craftsman of Craft Leadership LLC.
Podcast
Overview
Yogi Mueller, founder of Craft Leadership LLC, joins The Brand Called You to share his journey from Disney to designing bespoke leadership strategies. He unpacks his powerful “Embrace the G.R.I.T” framework—focusing on resilience, adaptability, and personal growth—and explains how authentic leadership starts with tough love and ends in real transformation.
00:38- About Yogi Mueller
- Yogi is the owner and chief craftsman of Craft Leadership LLC.
08:03- What does “Embrace the G.R.I.T” mean?
- Be open to honest feedback and self-reflection.
- Actively invest in improvement and growth.
- Value lessons learned from challenges and resistance.
15:33- What’s your approach to giving “tough love” feedback in coaching?
- Build rapport and trust before giving tough feedback.
- Ensure the feedback is seen as an investment, not criticism.
- Deliver frank, honest feedback to help correct harmful behavior.
RESOURCES:
Learn more about Yogi Mueller: LinkedIn
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Profile
- Yogi is the owner and chief craftsman of Craft Leadership LLC.
