Lisl MacDonald | Owner, Spring and Atlas; Consultant, Angel Investor and Mentor
- Lisl is the Owner of Spring and Atlas.
- She is a Consultant and Angel Investor.
Podcast
Overview
In an inspiring journey that spans continents and industries, Lisl MacDonald has established herself as a formidable force in the entrepreneurial world. With over 20 years of experience in Asia and a background that includes working in the strategy department at British Telecom, MacDonald now heads Spring and Atlas, a company dedicated to fostering growth, innovation, and diversity. In this episode, she shares her path to becoming a coach, the challenges entrepreneurs face, and the critical factors for scaling a startup. Join us as we delve into the wisdom and vision that drive Lisl MacDonald, and Spring and Atlas.
[00:39] – About Lisl MacDonald
- Lisl is the Owner of Spring and Atlas.
- She is a Consultant and Angel Investor.
- Lisl is a Fellow of the Royal Society of Arts and an Honorary Fellow of the Marketing Society.
- She is currently co-writing a book on all aspects of entrepreneurship.
[05:44] – What are some common challenges faced by entrepreneurs and how do you help them overcome them?
- Clarifying their goals: Understanding whether they want to exit their business or build a sustainable business.
- Navigating the entrepreneurial ecosystem: Recognizing that while access has increased, myths and misconceptions persist.
- Finding the right advice: Avoiding fads and focusing on suitable strategies based on their specific context.
[13:11] – How important is the role of failure in entrepreneurial growth?
- Failure is essential for learning and growth.
- While it’s necessary to learn from failures, understanding why things went wrong is crucial.
- One needs a testing mentality and should learn to take corrective and timely measures.
[23:45] – What are your goals and aspirations for Spring and Atlas?
- I aim to continue investing, mentoring, and writing.
- I am particularly focused on improving the entrepreneurial ecosystem, supporting female and diverse founders, and connecting global entrepreneurial efforts.
- I am also working on new business projects and writing a book on entrepreneurship.
RESOURCES:
Learn more about Lisl MacDonald: LinkedIn
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Profile
- Lisl is the Owner of Spring and Atlas.
- She is a Consultant and Angel Investor.
- Lisl is a Fellow of the Royal Society of Arts and an Honorary Fellow of the Marketing Society.
- She is currently co-writing a book on all aspects of entrepreneurship.
