Deepmala, Founder & CEO of The Visual House: Crafting Brands & Stories Through Film & Digital Media
- Driven by ambition, family pride, and openness to opportunities
- Grew from intern to director before launching The Visual House
Podcast
Overview
In this insightful episode of The Brand Called You, host Ashutosh Garg sits down with Deepmala, the dynamic Founder and CEO of The Visual House. From an ambitious commerce graduate with big dreams, Deepmala’s journey into the world of filmmaking and communications is a testament to the power of vision, adaptability, and seizing opportunities as they arise.
00:01:01 – Why did Deepmala move from commerce to media and storytelling?
- Driven by ambition, family pride, and openness to opportunities
- Grew from intern to director before launching The Visual House
00:03:54 – How did The Visual House get its name and mission?
- Name inspired by her first boss, symbolizing creativity and positivity
- Started as a production house, evolved with changing market demands
00:05:10 – What services does The Visual House provide? What makes a campaign work?
- From filmmaking to communication campaigns and digital assets
- Core: Understanding audience and crafting the right message
00:07:27 – How does Deepmala blend creativity with client goals?
- Focus on authentic, emotional storytelling using real people
- Simple, relatable messaging always wins
00:10:20 – How have digital trends and AI impacted her approach?
- Stresses adaptation to new tech but warns that AI can’t replace human creativity
- Advocates finding a balance between technology and personal storytelling
00:14:50 – How does she approach rural vs. urban campaigns?
- Principle: deeply understand your audience and local context
- Mix of digital (YouTube, FB) and traditional (folk shows, wall art) outreach
00:16:36 – What misconceptions do brands have about rural audiences?
- Urges brands to do on-ground research, not just rely on digital tools
- Real engagement beats desk research
RESOURCES:
Learn more about Deepmala: Linkedin
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- Driven by ambition, family pride, and openness to opportunities
- Grew from intern to director before launching The Visual House
