Digital Marketing Mastery with Corey Morris, Owner & President of Voltage and Author of ‘Digital Marketing Success Plan
- Accidental beginnings: From business administration to landing in “internet marketing.”
- Learning basics in a pre-WordPress, pre-open source era.
Podcast
Overview
Are you looking to elevate your digital marketing game and turn strategies into measurable results? In this episode of The Brand Called You, host Ashutosh Garg sits down with Corey Morris—President of Voltage, acclaimed author, and creator of the Digital Marketing Success Plan. Corey shares his two-decade journey through the ever-evolving landscape of digital marketing, the lessons behind his frameworks, and actionable advice for businesses of all sizes.
Below, we break down the key moments from their conversation, offering you a timestamped roadmap to the episode’s most valuable takeaways.
00:00:55- What Sparked Corey’s Journey in Digital Marketing?
- Accidental beginnings: From business administration to landing in “internet marketing.”
- Learning basics in a pre-WordPress, pre-open source era.
- The value of getting technical in the early days and why those roots matter now.
00:02:39- How Was Voltage Founded and What Lessons Emerged?
- Corey’s unique entrepreneurial path—joining a creative agency and building a digital division from scratch.
- Transitioning from employee to owner and acquiring agency assets.
- The power of evolving leadership roles and seizing unexpected opportunities.
00:03:51- Why Create the Digital Marketing Success Plan?
- Addressing universal client questions and common marketing pitfalls.
- Introduction to the five-step “Start” framework.
- Emphasizing transparency over secrecy—why Corey believes in sharing agency processes, even with competitors.
- Making effective marketing planning accessible to everyone.
00:05:36- What Elements Are Critical for a Great Digital Marketing Strategy?
- The danger of tactics without strategy: why many businesses miss the mark.
- Anchoring digital efforts in clear business outcomes (leads, sales, donations).
- The importance of questioning ongoing tactics and maintaining focus on KPIs.
00:07:44- How Can Companies Stay Current Without Chasing Every Trend?
- Balancing innovation with what works now.
- Creating designated time for testing without losing sight of today’s goals.
- Being found where your audience is—including in up-and-coming spaces like ChatGPT.
- Emphasizing quality traffic and speaking directly to the right audience.
00:10:06- What Role Should AI and Automation Play in Marketing?
- Corey’s personal journey training AI tools and integrating them into his workflow.
- The necessity of human oversight to avoid generic or inaccurate outputs.
- How AI can augment, not replace, personal touches and genuine brand voice.
- The enduring value of brand authenticity and storytelling in a crowded digital space.
00:12:54- How Do You Foster a “Helping, Not Selling” Culture in Agencies?
- The importance of turning away non-ideal clients for mutual benefit.
- Building transparency and being a resource—even if it means recommending other partners.
- Long-term relationship-building over short-term gains.
00:15:59- How to Balance Short-term Wins With Long-term Brand Strategies?
- Using audits and diagnostics to identify quick wins without losing sight of sustainable growth.
- The five-step “Start” process for strategic prioritization.
- Tying tactics and channels back to business goals for a unified roadmap.
RESOURCES:
Learn more about Corey Morris: Linkedin
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Profile
- Accidental beginnings: From business administration to landing in “internet marketing.”
- Learning basics in a pre-WordPress, pre-open source era.
- The value of getting technical in the early days and why those roots matter now.
