Jax Davey | Founder and CEO, Nuevo, Sustainable Advertising
- Jax is the Founder and Chief Executive Officer of Nuevo.
- He is a former Royal Marine Commando.
Podcast
Overview
In this era of heightened environmental consciousness, Jax Davey, the visionary founder and CEO of Nuevo, emerges as a pioneering force reshaping the advertising landscape. A former Royal Marine Commando and Forbes 30 under 30 honoree, Jax Davey brings a unique blend of courage, creativity, and commitment to the mission of crafting narratives that not only captivate but also contribute to a greener, more sustainable future. Join us as we delve into Jax Davey’s journey, exploring how Nuevo is leading the charge to revolutionise advertising practices, infusing them with eco-conscious principles and conscious creativity.
[00:32] – About Jax Davey
- Jax is the Founder and Chief Executive Officer of Nuevo.
- He is a former Royal Marine Commando.
- He was recognised and honoured as a Forbes 30 under 30.
[07:57] – What are the challenges that brands are facing to be able to bring sustainability into their communication?
- The consumer pressure has caused some brands to freeze in communicating sustainability.
- Brands fear greenwashing accusations and struggle to find authentic ways to communicate their sustainability efforts.
- Nuevo aims to guide brands in authentically communicating their sustainability journey.
[12:43] – Please talk more about Nuevo’s “coms check.” How does it help brands in sustainable marketing?
- The coms check is a service offered by Nuevo to help brands communicate their sustainability efforts effectively.
- It involves diving into the details of a business’s sustainability practices, extracting key messages, and developing a comprehensive communications plan for the brand to use over the year.
[18:40] – How can small businesses with limited resources participate in sustainable advertising?
- Small businesses can start by tracking and monitoring their marketing practices to make informed decisions.
- They should educate themselves on sustainability tools like AD Green’s calculator.
- Small businesses with a sustainability vision can attract talent and grow by aligning with a larger mission.
RESOURCES:
Learn more about Jax Davey: LinkedIn
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Profile
- Jax is the Founder and Chief Executive Officer of Nuevo.
- He is a former Royal Marine Commando.
- He was recognised and honoured as a Forbes 30 under 30.
