Mim Senft, Co-founder & CEO, Motivity Care; Co-founder, Global Women 4 Wellbeing (GW4W)

Mim Senft, Co-founder & CEO, Motivity Care; Co-founder, Global Women 4 Wellbeing (GW4W)

  • Mim is the co-founder and CEO of Motivity Care, a company that reduces the time cost and risks of aging and caregiving for employees and for individuals.
  • She’s also the co-founder of the Global Women 4 Wellbeing (GW4W).

Podcast

Overview

Motivity Care simplifies caregiving with secure tools, vetted resources, and expert guidance—reducing stress, time, and cost for families and employers alike.

00:40- About Mim Senft

  • Mim is the co-founder and CEO of Motivity Care, a company that reduces the time cost and risks of aging and caregiving for employees and for individuals.
  • She’s also the co-founder of the Global Women 4 Wellbeing (GW4W).

05:35- What challenges do employee caregivers face, and how does Motivity Care help?

  • Employee caregivers struggle with time-consuming tasks, complex care decisions, and balancing work with caregiving duties.
  • Provides access to 180+ vetted resources, saving employees time and stress.
  • Delivers personalized guidance, helping employees avoid mistakes and manage care effectively.

17:10- What initiatives do you take to raise awareness about the challenges of caregiving?

  • Publish a newsletter to share insights and updates about caregiving challenges.
  • Host free webinars with vetted experts to provide in-depth education.
  • Focus on cultural and personal fit to ensure resources and advice match each family’s unique needs.

RESOURCES:

Learn more about Mim Senft: LinkedIn

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Profile

  • Mim is the co-founder and CEO of Motivity Care, a company that reduces the time cost and risks of aging and caregiving for employees and for individuals.
  • She’s also the co-founder of the Global Women 4 Wellbeing (GW4W).

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