Buntu Matole, Co-founder, ABCD Concepts, Working with The Khayelitsha Community
- Buntu is the co-founder of ABCD Concepts, which is a local travel agency working along with the Khayelitsha community.
- She is skilled in Sales, Team Building, Public Speaking, Leadership, and Marketing.
Podcast
Overview
In this episode of The Brand Called You, Buntu Matole, co-founder of ABCD Concepts, a pioneering travel agency working closely with the Khayelitsha community in Cape Town shares the inspiring journey of creating immersive township experiences that showcase the vibrant culture, sports, and daily life of Khayelitsha while providing sustainable tourism that benefits local residents. Learn how ABCD Concepts started with sports events and evolved into a multifaceted platform that attracts international tourists and supports community development.
00:34- About Buntu Matole
- Buntu is the co-founder of ABCD Concepts, which is a local travel agency working along with the Khayelitsha community.
- She is skilled in Sales, Team Building, Public Speaking, Leadership, and Marketing.
16:04- What role does technology play to support your own business operations and your marketing?
- Technology supports daily operations through various applications like WhatsApp, enabling easy communication via the website.
- The website, integrated with social media and booking platforms, enhances visibility and convenience for global customers.
- Platforms like Airbnb have significantly boosted business growth by providing an online marketplace for broader reach.
20:28- What are your thoughts on the future of tourism in Khayelitsha, and other similar communities?
- Previously disadvantaged communities, like Khayelitsha, now have the opportunity to share their unique stories and attract tourists.
- Untapped spaces offer new opportunities and knowledge, fostering the development of local tourist guides.
- Future tourism trends favor urban townships and rural communities due to increased accessibility and interest in authentic local experiences.
RESOURCES:
Learn more about Buntu Matole: LinkedIn
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Profile
- Buntu is the co-founder of ABCD Concepts, which is a local travel agency working along with the Khayelitsha community.
- She is skilled in Sales, Team Building, Public Speaking, Leadership, and Marketing.
