Nsoroma Karmue, Founder of Melan is Beautiful, on Building Confidence and Community
- Name means “child of the heavens” or “star child”
- Grew up in Sacramento, California, after being born in Tennessee
Podcast
Overview
In this inspiring episode of “The Brand Called You,” Mark Sadovnick sits down with Nsoroma Karmue, the 12-year-old founder of Melan is Beautiful, a skincare line with a powerful social message. Nsoroma’s journey from experiencing bullying to empowering others is both moving and motivating.
00:00:39 — What does Nsoroma’s name mean and how has her background shaped her?
- Name means “child of the heavens” or “star child”
- Grew up in Sacramento, California, after being born in Tennessee
- Comes from a supportive family (older siblings, parents)
00:02:40 — What matters most to Nsoroma?
- Passion for empowering people to love themselves
- Personal experiences with bullying and pressure to conform
- The drive to help others develop self-confidence and self-love
00:03:36 — How did Melan is Beautiful start, and what inspired it?
- Originated from Nsoroma’s own struggles with self-acceptance
- Desire to create a skincare business that also spreads a mindset of self-love
- Initial research during the Black Lives Matter movement and George Floyd protests
- Discovery of historical racism in advertising (“black is bad effect” and old soap ads)
00:06:35 — What was the process of launching her business?
- Two years of research and planning
- Developed a business plan and secured a $1,000 investment from her parents
- Sibling teamwork: sister as vice-president, brother handling accounting
- Support from teachers and friends—her first fans and customers
00:07:53 — How does she balance profit with social impact?
- Focus on the mission and helping others instead of just profits
- The belief that “giving is key”—profit naturally follows a positive purpose
- True fulfillment comes from seeing a difference in people’s lives
00:09:29 — What impact has Melan is Beautiful made?
- Positive feedback from the community about the empowering message
- Mindset and self-acceptance are the “icing on the cake” for her brand
00:12:49 — How has this journey changed Nsoroma?
- Importance of determination and passion in launching a company
- Lessons in leadership, teamwork, and resilience
- New perspective on people, money, and the power of community support
RESOURCES:
Learn more about Nsoroma Karmue: Linkedin
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Profile
- Name means “child of the heavens” or “star child”
- Grew up in Sacramento, California, after being born in Tennessee
- Comes from a supportive family (older siblings, parents)
