Himanshu Singh, Founder & CEO of Echio, on AI-Driven Influencer Marketing
- Connects brands, influencers, and agencies on one collaborative platform
- Addresses the disconnect faced by influencers seeking brand deals and mentorship
Podcast
Overview
In this episode of The Brand Called You, host Ashutosh Garg speaks with Himanshu Singh, Founder & CEO of Echio, an AI-driven influencer marketing platform. The conversation offers deep insights into influencer marketing, technology, and community building.
Below is a concise breakdown of the key moments and topics discussed:
00:00:47 — What inspired the creation of Echio, and which industry problems does it solve?
- Connects brands, influencers, and agencies on one collaborative platform
- Addresses the disconnect faced by influencers seeking brand deals and mentorship
- Challenges misconceptions around influencer earnings and creates direct monetization opportunities
00:03:34 — Which brand-focused features make Echio stand out?
- Uses Meta APIs to identify fake engagement and ensure data accuracy
- Enables precise audience targeting by age, gender, and location
- Helps brands align campaigns with the right demographic markets
00:07:21 — How does Echio leverage AI for brand–influencer matching?
- Automated campaign curation based on brand and influencer profiles
- AI-powered matchmaking completed in under 24 hours
00:10:04 — How is data accuracy and authenticity maintained?
- Direct integration with Meta for verified account data
- Robust onboarding checks and sentiment analysis to filter out fake accounts
00:11:41 — How big is India’s influencer marketing market, and what’s driving growth?
- Over 15 million creators are active in India
- Influencer marketing has become essential for startups and brands seeking cost-effective outreach
00:14:02 — How does Echio support emerging creators?
- A LinkedIn-like app where creators can connect, collaborate, and mentor one another
- A safe, professional community beyond traditional social media platforms
RESOURCES:
Learn more about Himanshu Singh: LinkedIn
Enjoyed this podcast?
What makes Echio different?
Not just connecting influencers and brands—but partnering with agencies as well. By uniting all key players, Echio drives real ROI, combats fraud, and helps the entire industry grow together.
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- Connects brands, influencers, and agencies on one collaborative platform
- Addresses the disconnect faced by influencers seeking brand deals and mentorship
- Challenges misconceptions around influencer earnings and creates direct monetization opportunities
