Federico Grom, Founder, Grom Gelato

Federico Grom, Founder, Grom Gelato

Federico Grom has been – and continue to be – an entrepreneur, a project promoter, a motivator. He is the Founder of Grom Gelato.



On today’s episode of The Brand Called You, we have with us Mr. Federico Grom. Federico is the Founder of Grom Gelato. An ice cream band available in 15 countries.He is currently working on mobility of the future and e-learning. He is also a member of the YPO. 

In this episode, Federico shares his journey of establishing a Gelato company to getting into mobility and e-learning. He begins by sharing the three key milestones of his life and career. He enlightens the viewers with his business management and how he established an ice cream brand that was made available in fifteen countries! 

Having travelled to different countries for this business, Federico shares the challenges he faced while establishing his business in various countries. He also shares the story behind making the best gelato in the world. He also talks about selling his business to Unilever. 

He further converses about his book and the success that it was. Federico talks about transitioning from a gelato business into mobility and e-learning and shares his experiences in doing so. 

He shares his success mantra and also gives a very interesting way of dealing with failure.


I have been – and continue to be – an entrepreneur, a project promoter, a motivator.

“Grom – il gelato come una volta”, the company to which I have dedicated all my efforts, is a project that began in Turin in 2003 in the commercial space of a few square meters and is now active in over 15 countries. The key element of this success was the bond of friendship with Guido, my longtime partner, with whom I also had the honor of writing “GROM, the story of a friendship, some ice cream and many flowers”: ours determination and our passion have been passed on as a priority to all collaborators, now more than a thousand all over the world.

Today my entrepreneurial attitude has led me to take care of agriculture within the “Mura Mura” farm, which produces wine and fruit in Piedmont, and Real Estate in the Retail sector.

Over the years I have been invited several times, as a speaker, to tell my experience within different Italian and international entrepreneurial realities, with the aim of transmitting the values that led me to the creation and development of Grom and subsequent entrepreneurial activities.

I am passionate about team training and motivation: the most relevant, most consistent activity for the entrepreneur or manager of any professional field.

I love to invest my time and resources in new adventures and experiences: the mobility of the future and E-learning are my next challenges.

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