Kajol Bheda, Founder of Scribbld, on Building a Strategy-First Marketing Agency
- Kajol’s passion for applying knowledge over traditional studying.
- Early work experiences in media production in the UK.
Podcast
Overview
Welcome to another exciting episode of TBCY, where Ashutosh Garg interviews Kajol Bheda, the dynamic Founder of Scribbld – an independent marketing agency thriving in both India and the UAE. This episode dives deep into Kajol’s journey, the evolution of marketing, and running a creative business across continents.
00:00:43 – How did your early explorations in media shape your approach to entrepreneurship?
- Kajol’s passion for applying knowledge over traditional studying.
- Early work experiences in media production in the UK.
- Understanding the client side before founding her own agency.
- Importance of working with prestigious global brands for career development.
00:02:03 – What valuable lessons did you take from global brands to Scribbld?
- The philosophy of “figure it out” and not accepting ‘no’ for an answer.
- Perseverance and the drive to find solutions in challenging circumstances.
- Passing resilience lessons to her own team.
00:03:02 – How did the pandemic inspire you to launch Scribbld?
- The shift from waiting until age 30 to start a business to taking action during lockdown.
- Overcoming difficulties such as lack of opportunities during the pandemic.
- Founding Scribbld with just one intern and one client in the early days.
00:04:42 – What does ‘Strategy First’ mean to Scribbld?
- The changing meaning of being strategy-first in a saturated digital market.
- The focus on helping brands stand out and create their own IP.
- Evolving strategies based on the demand for attention and competitive differentiation.
00:06:33 – What makes Scribbld unique in a crowded market?
- Personalized client relationships and acting as an extension of their brands.
- Building strong, trust-based relationships with clients – a USP for Scribbld.
00:07:12 – How has the marketing landscape changed since 2020?
- Rapid and continual industry changes every few months.
- Necessity for marketers to constantly upskill and adapt.
- Increased marketing spending and the need for brands to be more “human.”
00:09:36 – With AI and automation rising, where is human touch irreplaceable?
- AI replacing repeatable, mundane tasks.
- Human insight, creativity, and emotional understanding remain essential.
- Examples of how cultural nostalgia and festival marketing rely on human emotion.
RESOURCES:
Learn more about Kajol Bheda: LinkedIn
Enjoyed this podcast?
Scribbld’s edge in a crowded market? The personal touch. “Kajol Bheda: Our team feels like an extension of our clients’ brands.” Relationships matter—clients get more than just campaigns. Share your thoughts in the comments and spread these insights with friends!
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Profile
- Kajol’s passion for applying knowledge over traditional studying.
- Early work experiences in media production in the UK.
- Understanding the client side before founding her own agency.
- Importance of working with prestigious global brands for career development.
