Vitika Banerjee’s Inspiring Journey | Vitika Banerjee, Founder, Fourth Dimension Experience Inc., Co-Founder, Future Fit LLP
- Vitika is the founder of the Fourth Dimension Experience Inc.
- She’s also the co-founder of Future Fit LLP, is a passionate entrepreneur and a startup evangelist, a lifelong observer of human behavior.
Podcast
Overview
In this episode of The Brand Called You, Vitika Banerjee, a successful marketer and entrepreneur discusses her transition from working with major MNCs to founding Fourth Dimension Experience Inc. and co-founding Future Fit LLP. She highlights key elements of robust brand strategies, the evolving landscape of marketing, and the significance of storytelling in branding. Vitika also shares her motivation behind Future Fit LLP, emphasizing the crucial role of fitness in children’s long-term health. This insightful conversation is packed with valuable lessons for aspiring entrepreneurs and marketers.
00:46- About Vitika Banerjee
- Vitika is the founder of the Fourth Dimension Experience Inc.
- She’s also the co-founder of Future Fit LLP, is a passionate entrepreneur and a startup evangelist, a lifelong observer of human behavior.
- Vitika has worked with Hindustan Unilever, Avon cosmetics, Philips, Dabur, and Aircel.
- She’s been recognized, awarded, and felicitated several times.
14:47- What advice would you give to startups looking to establish a strong brand presence?
- Focus on building authentic relationships and telling genuine stories that attract consumers.
- Ensure consistency in messaging and brand presence across all touchpoints, including online, social media, events, and traditional media.
- Leverage trusted testimonials and endorsements, such as influencers, to build credibility and trust within communities.
23:15- What role do parents and schools play in supporting children’s fitness goals through programs like Future Fit?
- Parents and schools need to shift their mindset to prioritize both academics and sports, recognizing the importance of physical fitness for overall development.
- Schools should invest resources and space in creating sporting infrastructure to provide holistic education beyond just academics.
- Parents should understand that physically fit children often perform better academically, highlighting the importance of balancing sports and studies.
RESOURCES:
Learn more about Vitika Banerjee: LinkedIn
Enjoyed this podcast?
If you learned new insights about the crucial role of fitness in children’s long-term health, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Vitika is the founder of the Fourth Dimension Experience Inc.
- She’s also the co-founder of Future Fit LLP, is a passionate entrepreneur and a startup evangelist, a lifelong observer of human behavior.
- Vitika has worked with Hindustan Unilever, Avon cosmetics, Philips, Dabur, and Aircel.
- She’s been recognized, awarded, and felicitated several times.
