Pratik Dattani | Managing Director, EPG, A Boutique Economic Consulting Firm
- Pratik is the Managing Director of EPG. which is a boutique economic consulting firm.
- He is a former UK Director of the Federation of Indian Chambers of Commerce and Industry.
Podcast
Overview
In this episode of “The Brand Called You”, Pratik Dattani, Managing Director of EPG, delves into the intricacies of international market entries, economic trends, and the contextual complexity of sustainability. From sharing anecdotes of his journey to offering invaluable advice, this episode offers a wealth of knowledge for aspiring entrepreneurs and corporate leaders alike.
[00:33] – About Pratik Dattani
- Pratik is the Managing Director of EPG. which is a boutique economic consulting firm.
- He is a former UK Director of the Federation of Indian Chambers of Commerce and Industry.
- Pratik is a board member of a think tank, “Bridge India.”
- He is also on the Global Council of STiR Education.
[02:22] – Tell me a little bit about EPG.
- EPG stands for Economic Policy Group.
- It was started to conduct economic and market research for government bodies.
- Initially focusing on government work, EPG evolved to provide extensive support for companies in market entry strategies, setting up offices in India and East Africa.
- We began handling global communication campaigns while assisting companies from various countries in entering the Indian and East African markets.
[08:51] – What are some opportunities and challenges that emerging markets present for international business?
- Emerging markets like East Africa and India offer abundant economic opportunities due to the relatively underdeveloped markets and technological advancements.
- However, challenges in customising products for local markets, managing staffing issues, and navigating complex regulatory environments remain prominent.
[21:01] – What advice would you give to aspiring entrepreneurs venturing into international markets?
- Embracing failure as part of the journey.
- If you are using venture capital funds shouldn’t fear large failures.
- Be open to every opportunity initially, as connections forged in unexpected places can be valuable.
- Having a clear timeline or endgame in mind is crucial if the venture doesn’t progress as expected.
RESOURCES:
Learn more about Pratik Dattani: LinkedIn
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Profile
- Pratik is the Managing Director of EPG. which is a boutique economic consulting firm.
- He is a former UK Director of the Federation of Indian Chambers of Commerce and Industry.
- Pratik is a board member of a think tank, “Bridge India.”
- He is also on the Global Council of STiR Education.
