Lisa Benson, Founder, DeBellaDeBallDesigns; Coach, Disabled Veteran, Marketing Strategist
- Lisa is a coach.
- She’s a disabled veteran and a marketing strategist.
Podcast
Overview
Lisa Benson, a disabled veteran and marketing strategist, shares her inspiring journey from military service to entrepreneurship. Founder of DeBellaDeBallDesigns, she helps veteran-owned businesses thrive through structure, accountability, and cutting-edge digital marketing strategies. Lisa emphasizes the power of storytelling, AI automation, and personal branding, offering vital leadership lessons for entrepreneurs navigating the civilian world. Her mission? Empower veterans to succeed post-service, not just survive. A must-read for anyone passionate about veteran entrepreneurship and marketing innovation!
00:36- About Lisa Benson
- Lisa is a coach.
- She’s a disabled veteran and a marketing strategist.
- She’s the founder of DeBellaDeBallDesigns, which is a dynamic marketing agency specializing in empowering veteran-owned businesses.
12:59- How do you see the role of AI and automation in the future of digital marketing?
- AI and automation simplify marketing by handling routine tasks like emails, funnels, and social media interactions.
- The initial setup requires effort, but AI automates ongoing tasks, reducing manual work.
- Automation allows pre-setting marketing campaigns, but flexibility is key to adapting to market changes.
17:04- What advice would you give to entrepreneurs looking to improve their digital marketing strategies in a competitive market?
- Identify your ideal competitor.
- Analyze and reverse engineer their successful content.
- Focus on what grabs your attention and works for them.
- Maintain what you’ve done well, but adapt based on new insights.
- Use this strategy to pivot and attract more business and attention.
RESOURCES:
Learn more about Lisa Benson: LinkedIn
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Profile
- Lisa is a coach.
- She’s a disabled veteran and a marketing strategist.
- She’s the founder of DeBellaDeBallDesigns, which is a dynamic marketing agency specializing in empowering veteran-owned businesses.
