Roger Martin, CEO, ThriveMore Brands; Co-Founder, RockBox Fitness and beem Light Sauna
- Roger is the Chief Executive Officer of ThriveMore Brands.
- He’s the co-founder of two national franchise brands RockBox Fitness and beem Light Sauna.
Podcast
Overview
In this insightful episode of The Brand Called You, Roger Martin, the dynamic CEO of ThriveMore Brands and co-founder of RockBox Fitness and beem Light Sauna shares his remarkable journey from a 25-year career in pharmaceuticals to founding two national franchise brands. He dives into his sales and marketing philosophies, the importance of customer retention, and how to harness the power of social media for business growth. Roger’s story is a testament to the power of reinvention and resilience in the face of change.
00:32- About Roger Martin
- Roger is the Chief Executive Officer of ThriveMore Brands.
- He’s the co-founder of two national franchise brands RockBox Fitness and beem Light Sauna.
16:32- How important is the role of storytelling in the sales process?
- Recognize that the customer is the hero of the story, and your company or product is the guide that helps them succeed. This shift in perspective can make your sales messages more effective.
- Use the hero’s journey framework, where the customer faces challenges and overcomes them with your product’s assistance, to craft compelling and relatable sales narratives.
- Even as a CEO, get involved in creating and refining your brand’s stories, as storytelling is a critical component of successful sales and marketing campaigns.
21:59- How do you harness the power of social media for business growth, particularly for your new franchisees?
- I began making content about business, sharing knowledge and experiences, to help guide others and avoid mistakes.
- I highlight my customers and their experiences with my business to create engaging and relatable social media content.
- By understanding that social media growth is a long game; I’ll consistently produce content to build and maintain momentum over time.
RESOURCES:
Learn more about Roger Martin: LinkedIn
Enjoyed this podcast?
If you learned new insights about sales, marketing, and customer retention, subscribe and share it with friends!
Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.
Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.
You can find us at:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook:http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Thanks for listening!
Profile
- Roger is the Chief Executive Officer of ThriveMore Brands.
- He’s the co-founder of two national franchise brands RockBox Fitness and beem Light Sauna.
