Craig Dixon, Co-Founder and Co-CEO, The St. James

Craig Dixon, Co-Founder and Co-CEO, The St. James

• Craig Dixon is the Co-Founder and Co-CEO of St. James, the category-creating sports, wellness, and active entertainment destination brand in the country.

Podcast: Play in new window | Download

Follow TBCY RSS

At St. James, you get much more than a gym membership, claimed Craig Dixon, a sportsperson by heart. Where the pandemic has restricted us to screens, Dixon is determined to pull us out from our homes and phone and enjoy the world of Fitness at St James. You get personalized training for every sport and mentorship to make you a fitness freak. So, take a step towards a healthy lifestyle.

[0:23] – About Craig Dixon and his journey.

• Craig Dixon is the Co-Founder and Co-CEO of St. James, the category-creating sports, wellness, and active entertainment destination brand in the country.
• Craig is also the Co-Founder and Managing Partner of The St. James Group, where he focuses on investments in sports, wellness, entertainment, technology, and real estate.
• Before founding St. James, Craig was Assistant Vice President and Senior Counsel at Smithfield Foods, a Fortune 250 global food business and the world’s largest pork processor.

03:35- Tell me about St James and your motivation to get into Fitness.

• St James is a premium collection of destinations, events and digital experiences that help people maximize their potential human theory, the power of sports.
• It is an outgrowth of the experiences that my business partner and I had growing up in the DC areas. As kids, we were irrationally passionate about sports and wanted to play that we could.
• We believe sports have been the unappreciated paradigm for teaching and life development.
• We recognize that two high-demand problems exist in every major metropolitan city and other local areas of the United States.
• There were not enough turf ice pool courts. If there were any, they were poorly maintained and under-programmed. They were a highly fragmented marketplace.
• We concluded to aggregate the playing and training services for multiple sports into one place.

07:15- What are the advantages of sports in our life?

• Sports is one of the few places you can fail, and it does not destroy your life.
• It is an opportunity for you to experiment, take risks, treat yourself, learn how to come back, and know resiliency.
• It teaches you discipline, how to work towards goals, work with other people, and how to connect with people often from a wide range of backgrounds that may be very different from yours. It teaches you how to communicate and how to win.
• The beauty of these incidents is that they translate into other areas of your life. Eventually, most professional athletes become dads and mothers and play different roles in the relationship.

[24:25] – What three lessons do you want our viewers & listeners to take away from your journey?

• I am just like you, which means successful people are one of us.
• Work on your mindset.
• Visualization of your self-belief- Become the person you always want to be.

RESOURCES:

You can connect with Craig Dixon – on LinkedIn 

Visit – https://www.thestjames.com/

If you learned new insights about Fitness and health-related benefits, subscribe and share it with friends!

Love to give us five stars? If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.

Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.

Don’t forget to follow and message us on these platforms!

Website: https://tbcy.in/

Facebook: https://www.facebook.com/followtbcy

LinkedIn: https://www.linkedin.com/company/tbcy/

Twitter: https://twitter.com/followtbcy

YouTube: https://www.youtube.com/c/followtbcy

Thanks for listening!

• Craig Dixon is the Co-Founder and Co-CEO of St. James, the category-creating sports, wellness, and active entertainment destination brand in the country.
• Craig is also the Co-Founder and Managing Partner of The St. James Group, where he focuses on investments in sports, wellness, entertainment, technology, and real estate.
• Before founding St. James, Craig was Assistant Vice President and Senior Counsel at Smithfield Foods, a Fortune 250 global food business and the world’s largest pork processor.