Brandon Ball, Founding Partner & CEO, Starch Creative; CEO Purpose Supply Co
- Brandon Ball is a founding partner at Starch Creative, full-service retail and experiential design agency focused on delivering culturally resonant experiences to brand loyalists.
Podcast
Overview
Branding is what people say about you when you are not in the room. It is not always about the companies we work for, it is also about our branding. The value, the skill set, and the experience we bring to the table in any field. The elevator pitch is not always required to promote our companies, but ourselves too for being in a position we deserve, to sustain in the position we hold, and to grow further to where we want to reach.
It starts with the right mindset and thoughts, and today we have a pioneer of branding to talk about its importance, enabling us to become leaders in life. Tune in to listen to this enriching conversation.
00:35- About Brandon Ball
- Brandon Ball is a founding partner at Starch Creative, a full-service retail and experiential design agency focused on delivering culturally resonant experiences to brand loyalists.
- Guided by an inherent entrepreneurial drive, he focuses on creating great work by cultivating an inspired and fearless team. In just six years, he has grown the agency from a team of two with a single office to an enterprise with two offices, being listed among Adweek’s Fastest Growing Agencies.
00:56- About Starch Creative
- Starch Creative was founded in 2015.
- We saw this opportunity to create a home for creatives where everybody could foster their creative energy and have a safe place to utilize the skill sets that they’d honed in over the years.
03:53- What goes into building a successful brand?
- The most important part about building a brand is creating a product of value. Your product has to drive value for the end user.
- As a brand, you have to find a way to make sure that you are making someone’s life better and experience identifying something within their life that you can enhance.
06:54- Some brands live forever and some die very early
- You have to maintain that nurture, but you have to always be innovating, and you have to continuously be looking at what the next generation of consumers is looking for.
- We can make sure that we’re consistently keeping the brand funnel full and equally making sure the brand promise back to these individuals is meeting its expectation.
08:44- How is the digital world changing brands communication and the role of brand managers?
- Our attention spans are only getting smaller and smaller.
- In content, everything has moved to digital.
RESOURCE:
You can connect with Brandon Ball- LinkedIn
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Profile
- Brandon Ball is a founding partner at Starch Creative, a full-service retail and experiential design agency focused on delivering culturally resonant experiences to brand loyalists.
- Guided by an inherent entrepreneurial drive, he focuses on creating great work by cultivating an inspired and fearless team. In just six years, he has grown the agency from a team of two with a single office to an enterprise with two offices, being listed among Adweek’s Fastest Growing Agencies.
