Penny Ferguson, Founder & CEO, The Living Leader
- Penny is the founder and CEO of The Living Leader.
- She’s an award winning author, a podcaster and a speaker.
Podcast
Overview
In this episode of The Brand Called You, Penny Ferguson, founder of The Living Leader, shares her 32-year journey redefining leadership. Learn how authentic leadership starts with self-change, embracing responsibility, and building trust through vulnerability. A must-listen for anyone ready to lead with impact.
00:38- About Penny Ferguson
- Penny is the founder and CEO of The Living Leader.
- She’s an award winning author, a podcaster and a speaker.
09:29- What does it truly take to change yourself?
- Like listening more and advising less.
- Notice how changes in behavior affect outcomes in work and life.
- Personal transformation starts with clarity of intent, not changing others.
14:49- What mindsets hold leaders back?
- Leaders who avoid admitting mistakes or showing authenticity miss opportunities to build trust.
- Constantly pointing out what’s wrong discourages growth, while recognizing strengths motivates and improves performance.
- Leaders who dominate decisions rather than listening and empowering others limit team potential and innovation.
RESOURCES:
Learn more about Penny Ferguson: LinkedIn
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Profile
- Penny is the founder and CEO of The Living Leader.
- She’s an award winning author, a podcaster and a speaker.
