Senthilnathan Shanmugam, Global CEO, EFL Global
- Senthilnathan is the Global Chief Executive Officer of EFL Global.
Podcast
Overview
In this episode of The Brand Called You, Senthilnathan Shanmugam, Global CEO of EFL Global, shares his remarkable journey from a disciplined upbringing in Sri Lanka to leading a multinational logistics powerhouse. He reflects on values-led leadership, customer intimacy, navigating geopolitical uncertainty, and how data, AI, and sustainability are reshaping the future of global supply chains.
00:40- About Senthilnathan Shanmugam
- Senthilnathan is the Global Chief Executive Officer of EFL Global.
08:37- What common supply chain mistakes do businesses make, and how can they be corrected?
- Over-focusing on cost-only solutions instead of long-term value and resilience.
- Being reactive rather than proactive, leading to poor preparedness in volatile conditions.
- Correction lies in sustainable, long-term planning with agility built on strong operational fundamentals.
17:49- How is sustainability and digitalization being integrated into the supply chain strategy?
- Digital tools enable measurement of sustainability through carbon-emission tracking and data transparency across carriers.
- Sustainability is embedded into daily operations, not treated as a separate or add-on initiative.
- Tracking and integration improve continuously as wider ecosystem adoption of digitization increases.
RESOURCES:
Learn more about Senthilnathan Shanmugam: LinkedIn
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Profile
- Senthilnathan is the Global Chief Executive Officer of EFL Global.
