Michael E Egan, PhD, FIMC, Chief Executive Officer, Michael Egan Marketing, Inc
- Michael is the Chief Executive Officer of Michael Egan Marketing Incorporated.
- He is a marketing wizard, focused on extracting opportunity through a better understanding of what markets need and expect.
Podcast
Overview
In this insightful episode of “The Brand Called You,” Michael Egan, PhD, CEO of Michael Egan Marketing, Inc., shares his extensive knowledge of the intersection of marketing and healthcare. Egan discusses the vital role of trust in branding, the common mistakes companies make in their marketing strategies, and the importance of ethical standards. He also offers valuable advice for new marketers, emphasizing the power of listening, learning from mistakes, and asking the right questions.
00:40- About Michael E Egan
- Michael is the Chief Executive Officer of Michael Egan Marketing Incorporated.
- He is a marketing wizard, focused on extracting opportunity through a better understanding of what markets need and expect.
- He brings deep experience in a variety of sectors including healthcare, medical devices, technology, and telecommunications to help organizations better serve all their stakeholders.
09:41- How do you approach the development of a branding and positioning strategy for a large organization?
- Start by actively listening to understand the organization’s culture and attitudes.
- Avoid assumptions and predetermined expectations.
- Align the branding strategy with the market’s expectations and needs.
22:27- What would you say are a few lessons that new marketers can take away from you?
- Embrace mistakes as learning opportunities.
- Continuously seek knowledge through reading and listening.
- Ask thoughtful questions and value others’ perspectives.
RESOURCES:
Learn more about Michael E Egan: LinkedIn
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Profile
- Michael is the Chief Executive Officer of Michael Egan Marketing Incorporated.
- He is a marketing wizard, focused on extracting opportunity through a better understanding of what markets need and expect.
- He brings deep experience in a variety of sectors including healthcare, medical devices, technology, and telecommunications to help organizations better serve all their stakeholders.
