Michael Erath, Founder & Lead Guide, Next Level Growth
- Michael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach.
- He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations.
Podcast
Overview
In this episode of The Brand Called You, Michael Erath, a seasoned entrepreneur and leadership coach shares hard-earned insights on building elite teams, overcoming betrayal, and the Five Obsessions framework that drives clarity, alignment, accountability, execution, and profit growth for lasting business success.
00:37- About Michael Erath
- Michael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach.
- He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations.
- He is a proud fellow member of the Young Presidents’ Organization (YPO).
08:51- What common myths about scaling hinder real business growth?
- Founders often struggle with delegation and try to do everything themselves.
- Unclear expectations cause frustration and hinder effective delegation.
- Clear communication of outcomes and timelines is essential for successful scaling.
23:38- What advice do you have for entrepreneurs struggling to stay disciplined while applying the Five Obsessions framework?
- Stay disciplined by consistently executing the framework as intended.
- Treat the process like following a coach or trainer’s guidance.
- Avoid skipping or altering steps to ensure real progress.
RESOURCES:
Learn more about Michael Erath: LinkedIn
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Profile
- Michael is the Founder and lead guide of Next Level Growth, with certifications as an EOS implementer and Scaling Up coach.
- He is the bestselling author of Rise: The Reincarnation of an Entrepreneur, The Path to the Pinnacle, and Five Obsessions of Elite Organizations.
- He is a proud fellow member of the Young Presidents’ Organization (YPO).
