Rhea Dubois-Phillips | Founding Partner, WinterCove Communications
- Rhea is the Founding Partner of WinterCove Communications.
- She has over two decades of experience at Edelman, the world’s largest PR agency.
Podcast
Overview
In today’s fast-paced digital world, mastering public relations (PR) and crisis communication is crucial for organisational success. Rhea Dubois-Phillips, founding partner of WinterCove Communications and a former executive at Edelman, the world’s largest PR agency, offers invaluable insights from her extensive global experience. She highlights the power of storytelling, the ethical challenges in PR, and the transformative role of AI in communication strategies. Her guidance is essential for startups and large corporations alike, providing strategies to effectively manage public image and navigate the complexities of modern PR in the digital age.
[00:44] – About Rhea Dubois-Phillips
- Rhea is the Founding Partner of WinterCove Communications.
- She has over two decades of experience at Edelman, the world’s largest PR agency.
- She was named one of Business in Vancouver’s most influential leaders in marketing, public, and media relations in 2022.
[06:10] – What are the key components of an effective crisis communication strategy in today’s fast-paced media?
- Preparation is crucial, including assessing potential scenarios, training teams, and having clear communication plans.
- Quick, transparent, and accountable responses are essential during a crisis.
[18:50] – What would your strategy be for dealing with negative press?
- I believe in assessing the accuracy of the information.
- For factually inaccurate press, correcting the information is key.
- Engaging directly with legitimate criticism offline is more effective than public online exchanges. Ignoring trolls is often the best approach.
[23:00] – How important is ESG in today’s investor relations?
- ESG is very important and must be authentic.
- Companies need to genuinely implement policies and show real progress, not just check boxes, as stakeholders expect accountability and genuine action.
RESOURCES:
Learn more about Rhea Dubois-Phillips: LinkedIn
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Profile
- Rhea is the Founding Partner of WinterCove Communications.
- She has over two decades of experience at Edelman, the world’s largest PR agency.
- She was named one of Business in Vancouver’s most influential leaders in marketing, public, and media relations in 2022.
