Alan Wong, Founder, ToAsia.biz; Programmer, Consultant, Salesperson, Marketer
- Alan is the founder of ToAsia.biz
- He’s a programmer, consultant, salesperson and marketer.
Podcast
Overview
In a dynamic conversation with Ashutosh Garg on The Brand Called You, Alan Wong, Founder of ToAsia.biz, shares invaluable insights on penetrating and thriving in the Asian market. From navigating cultural nuances to crafting effective go-to-market strategies, Wong’s journey and expertise shed light on the challenges and opportunities awaiting Western companies venturing into Asia’s diverse business landscape.
[00:39] – About Alan Wong
- Alan is the founder of ToAsia.biz
- He’s a programmer, consultant, salesperson and marketer.
13:52- What are some of the key performance indicators that help people understand early success in a new market?
- Offering a free option for users to try or use the product is crucial for early success in a new market.
- The ability of the product to attract users and achieve virality when offered for free indicates its potential success.
- Benchmarking against successful software platforms that offer free products can serve as a key performance indicator for the viability and quality of the product.
18:27- When companies enter different Asian markets, what should they do to manage their risks?
- Companies should seek out knowledgeable local advisors or partners who understand the compliance, legal, and tax issues specific to each Asian market.
- Allocate budget resources to hire experienced General Managers or advisors who can navigate the complexities of different markets and ensure compliance from day one.
- Focus on protecting intellectual property rights and ensuring compliance with local regulations and tax laws to avoid costly legal issues down the road.
RESOURCES:
Learn more about Alan Wong: LinkedIn
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Profile
- Alan is the founder of ToAsia.biz
- He’s a programmer, consultant, salesperson and marketer.
